VP of Brand and Professional Marketing

1 week ago

Long Beach CA USA, United States Obagi Cosmeceuticals LLC Full time
About Obagi Cosmeceuticals LLC

Obagi Cosmeceuticals LLC is a leading dermo-cosmetic brand that provides transformational skin care products clinically formulated to minimize signs of skin aging, address dark spots, hyperpigmentation, fine lines, and wrinkles. With a 35-year legacy backed by science and innovation, Obagi remains a leader in the beauty space and operates as an innovative, global, omni-channel luxury consumer products business with sales distribution to physicians, wholesale partners, retail outlets, Amazon, and direct-to-consumer (DTC) channels.

Job Description

We are seeking a creative and strategic VP of Brand & Professional Marketing to drive all marketing and brand initiatives in direct alignment with our global brand vision. The ideal candidate will oversee four focus areas: Brand Management, Professional Marketing, Marketing Communications, and Educational Content through the development and execution of our corporate strategic vision within a commercial context.

Key Responsibilities
  • Develop strategic business drivers in partnership with other department leaders to drive sales while maintaining brand image.
  • Build professional marketing programs, collateral, field communications, and relevant promotions that add value but align with brand guidelines.
  • Manage full 360° marketing campaigns in the US for all new product launches and growth of existing products/business channels.
  • Leverage consumer data points to influence global marketing partners.
  • Own the development, review, and reconciliation of departmental budget to reduce cost and increase efficiency of spend.
  • Lead, train, and coach, a team of 5-10 direct reports.
  • Remain up-to-date with relevant beauty and industry trends to produce relevant and creative content that drives engagement and collaboration.
Requirements
  • A bachelor's degree from an accredited university in Marketing, Advertising, Visual Communication, or related field.
  • 10+ years of relevant leadership experience, industry relevant CPG/Skin/Beauty experience required.
  • P&L and budget management experience required.
  • Proven leader with high sensitivity: able to demonstrate respect when leading and motivating others.
  • Curious creative: proposes unique solutions to promote sales, add value, and fosters trust amongst others.
  • Exceptional organizational and prioritization/time management skills; demonstrated ability to work under pressure to meet deadlines.
  • Comfortable operating in a fast-paced, ever-changing environment; someone who thrives in ambiguity and adapts quickly.
  • Possess an energetic, positive attitude that encourages a team and supports the growth and professional development of others.

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