Senior Product Marketing Manager

2 weeks ago


Alpharetta GA, United States myGwork Full time
Job Title: Senior Product Marketing Manager

At Fiserv, we're seeking a highly skilled Senior Product Marketing Manager to join our team. As a key member of our marketing team, you will be responsible for developing and executing comprehensive marketing strategies that drive awareness, adoption, and advocacy for our financial technology solutions.

Key Responsibilities:
  • Collaborate with product development and management teams to ensure alignment between product features and client needs.
  • Conduct market research to understand client needs, market trends, and the competitive landscape.
  • Develop and execute comprehensive go-to-market strategies that include product launch plans, sales enablement materials, and marketing campaigns.
  • Develop clear and compelling product positioning and messaging that resonates with the target audience.
  • Work cross-functionally to provide sales teams with the necessary tools and resources to effectively sell the product.
  • Monitor and analyze the performance of marketing campaigns and product adoption.
Requirements:
  • Bachelor's degree in marketing, business, or a related field.
  • At least 7+ years of product marketing experience, preferably in a similar industry or product category.
  • Experience with positioning, value propositions, pricing, and packaging, as well as cross-functional collaboration and data-driven decision making.
What We Offer:
  • A dynamic and inclusive work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.


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