Data Insights Strategist

4 weeks ago


Stone Mountain, Georgia, United States PureRED Full time
Job Overview

PureRed is seeking a seasoned Analytics Director to spearhead the development and execution of data-driven strategies across various marketing verticals. This pivotal role will drive the creation of advanced technical solutions and analyses, focusing on B2B, B2C, and shopper marketing.

Key Responsibilities:

  • Develop and implement analytics strategies that align with business objectives and deliver measurable results
  • Identify and implement innovative solutions to complex analytical challenges, exploring new methodologies and tools
  • Convert complex data into clear, actionable narratives and recommendations for stakeholders
  • Create and present reports, dashboards, and visualizations using Power BI and other advanced tools, ensuring data is presented in an engaging and accessible manner
  • Demonstrate creativity in visualizing data to make it insightful and compelling for diverse audiences

Requirements:

  • 7+ years of experience in marketing channel analytics
  • 2+ years of agency experience is required
  • Proficiency in data visualization tools such as Power BI, as well as strong capabilities in SQL, data warehousing, statistical analysis, and machine learning techniques
  • Strong understanding of media metrics, attribution models, and data transformation processes
  • Ability to lead diverse analytics teams

About PureRed:

PureRed is an award-winning, 600+ associate, PE-owned advertising, marketing, and technology partner that delivers digital content at scale with speed and precision. We work with 14 of the largest 25 retailers in the country and provide fully integrated marketing and advertising capabilities for Fortune 500 brands across retail, consumer packaged goods, financial services, and specialty brands globally.



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