Business Development Executive

1 month ago

CA United States Sinclair Broadcast Group Full time
Business Development Executive

Compulse is seeking a highly motivated and experienced Business Development Executive to drive revenue growth and achieve sales targets in the digital advertising landscape.

Key Responsibilities:
  • Develop and execute a comprehensive sales strategy to identify key prospects and cultivate strong relationships with mid-market, tier 2, independent advertising agencies and local media companies.
  • Proactively identify and pursue new business opportunities within the target market segment, generating leads and conducting cold outreach to effectively communicate the value proposition of our programmatic advertising and CTV advertising solutions.
  • Take a consultative approach to selling, understanding the unique needs and challenges of each client and providing tailored solutions that address client objectives and drive results.
  • Prepare and deliver compelling sales presentations and proposals that showcase the benefits of our advertising solutions, clearly articulating product features, benefits, and ROI to prospective clients.
  • Lead negotiations, overcome objections, and close deals with prospective clients, negotiating pricing, terms, and contracts to ensure mutually beneficial agreements.
  • Build and maintain strong, long-lasting relationships with clients, serving as a trusted advisor and strategic partner, and providing ongoing support and guidance.
  • Stay informed about industry trends, market developments, and competitor activities, using market intelligence to identify new opportunities and refine sales strategies.
  • Collaborate cross-functionally with internal teams to ensure seamless execution of client campaigns and deliver exceptional customer service.
Requirements:
  • Bachelor's degree in Business Administration, Marketing, or related field.
  • 5-10 years of experience in business development or sales, with a proven track record of success in selling programmatic advertising and CTV advertising solutions.
  • Strong understanding of the digital advertising ecosystem, including programmatic buying platforms, ad networks, DSPs, SSPs, and DMPs.
  • Experience selling to mid-market, tier 2, and independent advertising agencies.
  • Excellent communication, presentation, and negotiation skills.
  • Ability to work independently and collaboratively in a fast-paced, dynamic environment.
  • Results-driven mindset with a focus on exceeding sales targets.
  • Strong analytical skills and the ability to translate data into actionable insights.
  • Proficiency in Hubspot and Microsoft Office suite.

Compulse is a marketing technology and managed services company built for local media and ad agencies. Our single-solution platform combines sales enablement, order management, fulfillment, and analytics into one consolidated solution designed to make digital advertising easier and more profitable. The platform leverages more than 100 API integrations with leading martech solutions to streamline ad ops from proposal to fulfillment.

If you meet the qualifications and are excited about the opportunity to drive revenue growth and shape the future of digital advertising, we'd love to hear from you. Apply now to join our dynamic and innovative team.

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