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Senior Brand Manager, Beverage

1 month ago

Chicago, Illinois, United States Green Thumb Industries INC Full time
{"title": "Senior Brand Manager, Beverage", "description": "Beverage Brand Leadership

Green Thumb Industries INC is seeking a Senior Brand Manager, Beverage to lead the expansion of our THC-infused beverage business and drive consumer access to our best-in-class products.

This role will be responsible for building and strengthening the brand equity and strategy for our THC-infused beverage brand(s), establishing a strong market presence, and driving consumer loyalty.

The Senior Brand Manager, Beverage will partner closely with our existing brand teams to develop and execute beverage-specific brand strategies, manage marketing campaigns, and work closely with cross-functional teams to enhance consumer perception, brand value, and market penetration.

Key Responsibilities
  • Develop and execute a beverage positioning strategy that brings our brands to life in a way that resonates with our target market
  • Lead strategic planning for brand initiatives, identifying opportunities to increase brand visibility and strengthen brand equity
  • Oversee the brand's look, feel, and voice across all beverage consumer touchpoints, ensuring consistency with our broader brand standards and messaging
  • Own brand communications across all owned channels, including social, web, email, text, POS/merch, or other developed platforms
  • Design and manage consumer-facing marketing campaigns, including in-store, digital, and non-premise activations
  • Conduct in-depth market analysis to understand emerging consumer preferences, competitor positioning, and trends in both the THC and broader beverage categories
  • Use data-driven insights to inform strategic decisions, identify white space opportunities, and tailor marketing initiatives to align with evolving consumer needs
Requirements
  • Bachelor's degree in Marketing, Business, or a related field preferred; MBA preferred
  • 6+ years of experience in brand management or marketing within the CPG industry
  • Proven experience in building and implementing brand equity strategies, with a strong understanding of the Illinois market
  • Ability to balance strategic thinking with hands-on execution, delivering high-quality work in a fast-paced environment
  • Comfort operating in a fluid and rapidly developing team and market landscape
  • Strong analytical and problem-solving skills, with a data-driven approach to decision-making
  • Exceptional communication and collaboration skills, with a proven ability to influence and manage relationships with a variety of stakeholders
Additional Requirements
  • Must pass any and all required background checks
  • Must be and remain compliant with all legal or company regulations for working in the industry
  • Must be a minimum of 21 years of age
"}