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Senior Living Sales Advisor

2 months ago

Addison, Texas, United States Capital Senior Living Full time

Capital Senior Living is a prominent provider of independent living, assisted living, and memory care services for older adults. The organization manages numerous communities that offer a welcoming, secure, and affordable environment where residents can cultivate friendships, engage in enriching activities, and receive tailored support from a dedicated team that treats them like family.

Position Overview:

The Senior Sales Consultant will report directly to the Regional Sales Director and collaborate closely with key leadership at our communities. This role involves overseeing primary sales initiatives in communities lacking a permanent Sales Director and mentoring underperforming Sales Directors to enhance revenue across the region and boost market presence. The ideal candidate will work in tandem with corporate and local teams to forge new partnerships, develop pricing strategies, and design effective sales campaigns.

Key Responsibilities:

  • Partner with community-based teams to optimize revenue and achieve both immediate and long-term corporate goals for designated communities.
  • Maintain a visible presence in the community by traveling to and working from various locations as dictated by strategic needs. Assignments may vary in length, typically ranging from several weeks to several months.
  • Collaborate with community leadership and corporate teams to formulate pricing strategies and sales initiatives.
  • Enhance occupancy rates and revenue within communities.
  • Ensure proactive sales activities are executed effectively.
  • Set and enforce key sales targets for lead generation, conversion rates, and overall occupancy.
  • Work alongside marketing professionals to enhance online visibility and leverage digital media to modernize sales approaches and drive revenue growth.
  • Engage with prospective residents and their families to conduct comprehensive assessments and identify individual needs for senior living options. This may include home visits as well as on-site meetings.
  • Deliver the necessary sales activities and outcomes to meet and exceed community sales and move-in objectives, ensuring adherence to sales expectations and metrics.
  • Present all marketing and sales communications truthfully, aligning with the services provided by the community. Uphold and embody the organization's mission statement.
  • Review and oversee the implementation of community-specific action plans, competitive analyses, and sales reports, communicating necessary improvements to the regional team.
Qualifications/Requirements:
  • Three to five years of sales experience with a proven track record of meeting or exceeding sales targets.
  • A high school diploma is required; college credits or a degree is preferred.
  • This role requires significant travel, typically 75% - 100%, with the potential for extended on-site assignments.
  • Proficiency in PC-based software for sales data management and word processing is essential. Familiarity with presentation software, spreadsheet applications, and email/internet functions is advantageous.
  • Must demonstrate proficiency in Yardi CRM.
  • Compliance with continuing education requirements and relevant certifications is necessary.
  • Availability to work evenings, weekends, and holidays as needed.
  • Strong communication skills to engage effectively with all levels of the organization.
  • Ability to identify and communicate issues appropriately.
  • Skill in relating to the public, residents, families, staff, and other professionals in a respectful manner.
  • Capability to train and mentor others effectively.
  • Willingness to travel to and work from various communities as required.
  • Flexibility in working hours to meet job demands.