Regional Sales Director

6 hours ago

Addison, Texas, United States Capital Senior Living Full time
Regional Sales Director Job Description

Sonida Senior Living is a leading operator of independent living, assisted living, and memory care communities for senior adults. With 83 communities across 20 states, we provide comfortable, safe, and affordable communities where residents can form friendships, enjoy new experiences, and receive personalized care from dedicated team members who treat them like family.

Job Summary

The Regional Sales Director will report to the Division Director of Sales and work closely with key leadership partners at our communities. This role requires collaboration with the Division Director of Sales and local teams to develop new relationships, pricing strategies, and sales campaigns.

Key Responsibilities
  • Collaborate with facility-based teams to maximize revenue and meet corporate objectives for identified communities.
  • Develop pricing strategies and sales campaigns with community leadership, corporate operations, and corporate sales teams.
  • Increase overall occupancy rates and revenue within communities.
  • Ensure sales activities are implemented in a proactive, not reactive, environment.
  • Establish and enforce key sales targets for lead development, lead conversion to tours, tour conversion to deposits, and move-ins.
  • Work with community sales teams to maximize presence on electronic platforms and utilize electronic media to modernize the sales approach and strategically grow revenue.
  • Review and oversee implementation of community-specific quarterly action plans and competitive analysis, weekly/monthly secret shop results, sales reports, and community compliance with SSL Signature Programs.
Qualifications and Requirements
  • A minimum of three to five years of sales experience with a record of consistently meeting or exceeding sales performance goals.
  • High school diploma required; college degree preferred.
  • This position requires between 75% travel.
  • Familiarity with PC-based software applications for capturing sales data and word processing is a requirement.
  • Additional experience with presentation software, spreadsheet software, email, and Internet functions is a plus.
  • Must have a full understanding and show competency in CRM.
  • Meet continuing education requirements and certifications on job classification and position, including state requirements.
  • Availability to work evenings, weekends, and holidays as necessary.
  • Ability to communicate and work within all levels of the company while following reporting paths.
  • Ability to recognize and communicate problems appropriately.
  • Ability to relate to the public, residents, families, staff, and other professionals appropriately.
  • Ability to teach/train others effectively.
  • Ability to travel to and work from individual communities as identified by strategic necessity.
  • Ability to work flexible hours to meet requirements of the job.

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