Marketing Manager

1 day ago

Berkeley Heights, New Jersey, United States K9 Resorts - Corporate Full time
About the Role

We are seeking a highly skilled Marketing Manager to join our team at K9 Resorts - Corporate. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive brand awareness, engagement, and preference for our Grand Opening locations.

Key Responsibilities
  • Develop and implement local marketing plans to drive resort performance, including understanding local consumer behavior, media, pricing, and competitive trends.
  • Facilitate and create meaningful relationships with franchise owners to support and teach best marketing efforts at the local level.
  • Responsible for assisting and implementing Grand Opening plans and strategy with each opening location.
  • Adhere to marketing budget recommendations and provide insights.
  • Keep detailed and highly organized information for several resorts at any given time, in various stages of development.
  • Lead the coordination of Grand Opening processes for K9 Resorts with foundational tools created; suggest and create additional tools for Grand Opening process if needed.
  • Proof all third-party marketing materials are compliant with K9 Resorts Brand Guidelines prior to approving for use in the local market.
  • Support the Marketing Department to work directly with existing franchisees and build strong relationships, work with them to ensure local area marketing is successful and provide the tools necessary for local marketing success.
  • Oversee daily, weekly, and monthly reporting, including key marketing performance indicators, tracking, and testing data that is sent to key stakeholders.
Requirements
  • Bachelor's degree in Marketing, Communications, Business Administration, or related field.
  • Experience in the franchise space required.
  • Field Marketing experience is a must.
  • Minimum of 6 years of experience in marketing, with a focus on new store openings, campaign management, and brand development.
  • Ability to consistently meet deadlines while managing multiple projects concurrently.
  • Perfectionist with details so the brand values are reflected flawlessly in all customer-facing materials.
  • Proven track record of successfully launching and marketing new products, services, or locations.
  • Strong project management skills with the ability to prioritize tasks, manage timelines, and meet deadlines in a fast-paced environment.
  • Excellent communication skills, both written and verbal, with the ability to convey complex ideas effectively to diverse audiences.
  • Proficiency in marketing analytics tools and techniques for measuring and optimizing campaign performance.
  • Ability to work collaboratively in a team environment and build positive relationships with colleagues, stakeholders, and external partners.
  • Experience in the service industry or related field is a plus.
  • Customer Success experience a plus.
  • Can Do Attitude.
  • Must love dogs.

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