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Senior Marketing Strategist

2 months ago


Boston, Massachusetts, United States Momentum ITSMA Full time
About the Role

Momentum ITSMA is a growth consultancy that enables global organizations to achieve market-beating performance by winning, growing, and retaining their most valuable client relationships.

We are seeking a talented Senior Consultant to join our sector-aligned practices, based out of either our London or Boston offices.

Key Responsibilities
  • Develop and implement targeted marketing strategies to engage and nurture key clients and accounts.
  • Collaborate with colleagues to identify target accounts and create personalized marketing plans.
  • Proactively source and engage clients to create new business opportunities.
  • End-to-end responsibility for originating, scoping, designing, and executing multi-channel programs, including email, social media, and content marketing.
  • Analyze program performance, providing insights and recommendations for optimization.
  • Build strong relationships with key stakeholders to ensure alignment and drive results.
  • Stay ahead of industry trends and best practices in ABM and marketing strategy to retain a competitive edge.
Requirements
  • Proven experience in account-based marketing or B2B marketing, likely from an agency or consultancy background.
  • Able to evidence a strong client focus.
  • Comprehensive understanding of strategic marketing and ABM principles and tactics, and applying them in practice.
  • Experience of marketing automation platforms and CRM systems.
  • Excellent communication, presentation, and collaboration skills.
  • Ability to analyze data and metrics to drive decision-making and learning.
  • Creative thinker with experience of developing innovative marketing strategies and program design.
  • Demonstrable sector knowledge/experience (technology, professional services, or financial services).
About Momentum ITSMA

Momentum ITSMA is a growth consultancy that enables global organizations to achieve market-beating performance by winning, growing, and retaining their most valuable client relationships.

Our services - spanning consulting, research, learning, thought leadership, and content - help companies deepen relationships, build reputation, and grow revenue.

We pioneered Account-Based Marketing and our ongoing innovation ensures our clients outperform their competitors.