Cybersecurity Demand Generation Specialist

4 days ago


Madison, Wisconsin, United States Sprocket Security Full time
Job Title: Cybersecurity Demand Generation Specialist

At Sprocket Security, we're on a mission to help secure as many companies as possible by using the best way of doing so - penetration testing. As a Cybersecurity Demand Generation Specialist, you'll play a pivotal role in driving awareness and interest in our Continuous Penetration Testing offering.

Key Responsibilities:
  • Plan, implement, and monitor paid and organic marketing campaigns to maximize ROI.
  • Collaborate with an external agency, content, and web teams to optimize website content, landing pages, and blog posts for SEO.
  • Oversee email marketing - develop and execute targeted email marketing campaigns, including designing templates, writing copy, and segmenting lists for optimized engagement.
  • Manage and grow our social media presence by creating engaging posts, monitoring performance, and interacting with followers to foster engagement.
  • Steer our digital marketing stack and recommend new innovations for lead generation and nurturing, website optimizations, sales enablement, and operations.
  • Reporting on marketing's key performance indicators using tools like HubSpot, Google analytics, and similar.
  • Run A/B tests on ads, landing pages, and emails to continuously improve performance and conversion rates.
Qualifications:
  • Bachelor's degree in marketing, communications, or related field.
  • Ability to manage multiple projects and priorities in a fast-paced environment.
  • Strong communication and interpersonal skills.
  • Analytical skills and ability to use data to drive decision-making.
Benefits:
  • 401k match: We offer an immediate eligibility company-matched 401k plan.
  • Work/Life Balance: Enjoy unlimited and mandatory PTO, promoting a healthy work/life balance.
  • Comprehensive Health Benefits: Receive a 75% company contribution for health insurance and 100% contribution for dental and vision plans.
  • Hybrid Work Environment: Sprocket Security embraces a versatile hybrid methodology, enabling you to seamlessly blend remote and in-person work.


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