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Marketing Analytics Expert

2 months ago

Tempe, Arizona, United States Carvana Full time
Job Description

About Carvana

Carvana is a leading automotive retailer that is revolutionizing the car buying experience. We are seeking a highly skilled Quantitative Marketing Analyst to join our team and contribute to our success.

Key Responsibilities

  • Understand and optimize the precise mechanics and data underpinning each of our marketing channels, particularly the digital ones.
  • Analyze large datasets in SQL, Snowflake, Python, or similar tools to actively monitor campaign performance and identify efficiency opportunities.
  • Build dashboards using Tableau or similar to explain and communicate marketing performance and identify opportunities for improvement.
  • Collaborate with the Brand and Data Science teams to ensure alignment with Carvana's creative strategy and leverage our internal analytical capabilities.
  • Track marketing spend and collaborate with the accounting team to ensure we are on track to budgeted plans.
  • Regularly update Carvana's senior executive team on marketing performance, opportunities, and testing strategy.
  • Design and execute A/B tests on creative elements of campaigns, including ad copy headlines, ad descriptions, ad formats, and ad images.

Requirements

  • Undergraduate degree in Computer Engineering, Computer Science, Software Engineering, or similar field with a strong academic record; graduate degree preferred.
  • 1-4+ years of experience in analytics or quantitative practices working in data warehouse environments.
  • Comfort navigating and manipulating large data sets to identify trends and underlying drivers.
  • Expert-level knowledge of SQL.
  • Ability to complete projects in Python or R.
  • Experience with Tableau or a similar visualization tool is a plus.
  • Ability to thrive in a dynamic, fast-paced environment with frequently changing goals and deadlines.
  • Demonstrated intellectual curiosity and interest in solving problems, particularly using data to help answer somewhat nebulous questions.
  • Excellence in implementation, including attention to detail and strong organizational skills.
  • Enthusiasm and positive energy to contribute to and thrive in a rapidly growing start-up atmosphere where roles continually adapt as the company evolves.

What We Offer

  • Full-Time Salary Position with a competitive salary.
  • Medical, Dental, and Vision benefits.
  • 401K with company match.
  • A multitude of perks, including student loan payments, discounts on vehicles, benefits for your pets, and more.
  • A great wellness program to keep you healthy and happy both physically and mentally.
  • Access to opportunities to expand your skill set and share your knowledge with others across the organization.
  • A company culture of promotions from within, with a start-up atmosphere allowing for varied and rapid career development.
  • A seat in one of the fastest-growing companies in the country.