Marketing Director

2 months ago

Arlington, Virginia, United States Stand Together Full time
Director of Lifecycle Marketing

Stand Together is a dynamic and mission-driven organization dedicated to driving positive social change and empowering individuals to overcome barriers. Our collaborative community values innovation, personal responsibility, and the power of bottom-up solutions. Together, we strive to create a society that fosters opportunity, dignity, and well-being for all.

The Director of Lifecycle Marketing will drive strategy and execution across Stand Together's brand ecosystem and engagement lifecycle. This role focuses on building world-class capabilities to create personalized and impactful journeys that engage, nurture, and grow our relationships with donors, partners, and community advocates.

Key Responsibilities:
  • Develop and execute the full lifecycle marketing strategy, from acquisition through retention, reactivation, and advocacy for ST Brand/s, Grassroots Organizations, and Major Gift Acquisition.
  • Lead a team responsible for creating personalized journeys that drive deeper engagement with our audiences.
  • Utilize customer communication tools to develop, test, and optimize multi-channel campaigns, including email, SMS, and In-App Push.
  • Partner with the data and analytics team to build segmentation strategies, generate insights from campaign performance, and continuously improve lifecycle engagement efforts.
  • Collaborate with cross-functional teams to align messaging and ensure consistency across all marketing touchpoints.
  • Establish KPIs and reporting mechanisms to measure the effectiveness of lifecycle marketing efforts and communicate results to senior leadership.
  • Stay current on industry trends, tools, and best practices to evolve lifecycle marketing efforts continuously.
Qualifications:
  • At least 7 years of experience in lifecycle marketing, CRM, or customer journey management.
  • A principled leader with an empathetic style to develop individuals.
  • Strong knowledge of marketing automation platforms and CRM systems.
  • Analytical mindset with the ability to use data to optimize marketing strategies and campaigns.
  • Excellent project management skills with the ability to handle multiple initiatives simultaneously.
  • Strong collaboration and communication skills, with experience leading cross-functional teams.

Stand Together helps social entrepreneurs supercharge their efforts to help people improve their lives. We connect them with passionate partners and the resources necessary to make a greater difference. Through our philanthropic community, we tackle some of the nation's biggest challenges so that every person has the opportunity to realize their extraordinary potential. Stand Together partners with people from diverse perspectives and backgrounds to accomplish more together than any of us could on our own.

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