Senior Marketing Director

4 weeks ago

Arlington, Virginia, United States Meals on Wheels America Full time
Meals on Wheels America Vice President of Marketing

Meals on Wheels America is seeking a seasoned marketing professional to lead the strategic direction and execution of all organizational marketing and brand initiatives.

Key Responsibilities:
  • Develop and implement a comprehensive brand strategy aligned with Meals on Wheels America's mission and vision
  • Lead the creative direction and guidelines for imagery and brand consistency
  • Oversee marketing projects across peer departments to ensure consistency with brand identity
  • Develop and lead the marketing team in delivering compelling marketing campaigns that support and deliver on strategic goals
  • Work with the Chief Development and Marketing Officer to define key performance indicators, measures, and tracks effectiveness of marketing and communications strategies and related campaigns
  • Collaborate with peer departments to develop and execute marketing campaigns that support their strategic visions
  • Communicate project timelines with team members, project owners, and senior leadership
  • Oversee the creation of marketing content that is aligned to and advances the organizational brand, including briefing and managing external vendors as required
  • Work with peer departments to create content that supports their programs, partnerships, and campaigns
  • Responsible for day-to-day operations of the marketing team
  • Oversee the annual marketing expense and revenue budget, in collaboration with the Chief Development and Marketing Officer
  • Manage vendor relationships to ensure adherence to proposed budgets and schedules
  • Foster a collaborative culture and build constructive relationships both within the MarCom team and with other peer departments
Requirements:
  • Bachelor's degree with at least 15 years' experience in a senior marketing, brand management, or the equivalent combination of education and experience
  • Expertise in the nonprofit sector is preferred
  • Eagerness to think outside-the-box on marketing initiatives and to lead with creativity in marketing initiatives
  • Excellent verbal and written communication skills
  • Ability to think strategically, generate new ideas, set priorities, execute goals and objectives, and meet financial goals and deadlines
  • High degree of professionalism and integrity
  • A passion for the mission and aspirations of Meals on Wheels America and an ability to eloquently articulate the organization's mission, values, achievements, potential, and future goals to internal and external audiences
  • Comfort working in a rapidly growing and evolving organization
  • Excels in a team-based, collaborative, virtual environment working across the enterprise to advance the Association's mission, values, and goals
  • Models the Association's cultural attributes of collaboration, learning, accountability, and service, augmented by a strong commitment to Race Equity, Diversity, and Inclusion

Candidates meeting 75% or more of the above qualifications should apply.

Meals on Wheels America is an Inclusive Workforce/Employer and encourages applications from qualified persons of every race, ethnicity, national origin, religion, gender, age, veteran status, sexual orientation, and disability.

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