Marketing Strategy Director

4 weeks ago

Arlington, Virginia, United States Stand Together Full time
Marketing Strategy Director

Stand Together is a dynamic organization committed to driving positive social change and empowering individuals to overcome barriers. As the Marketing Strategy Director, you will lead the development and delivery of comprehensive marketing strategies that advance and accelerate organizational objectives. Your success will rely on your ability to collaborate with experts and stakeholders across the Stand Together community to gather input, gain consensus, and develop critical milestones and measurable goals that drive audience engagement and leverage opportunities.

Responsibilities:
  • Develop comprehensive multi-channel marketing strategies that inform tactical plans aligned to organizational priorities and advance defined objectives.
  • Partner with insight and analysis teams to identify and scope audiences and messages, interpreting and applying findings into product and marketing efforts.
  • Identify and develop content/engagement opportunities that shape the end-to-end audience journey in partnership with brand and content teams.
  • Develop investment proposals for marketing campaigns that employ sound decision-making framework and testing/experimentation methodologies where appropriate.
  • Monitor market landscape and audience changes/trends and adjust plans as needed.
Requirements:
  • 12+ years of professional experience in marketing or related fields, demonstrating progressive career growth and a pattern of exceptional performance.
  • Proven success in translating organizational vision and high-level objectives into strategic and actionable integrated marketing plans with clear goals and KPIs that accurately measure effectiveness and progress.
  • Demonstrated experience understanding of the needs of different audience/stakeholder segments and developing appropriate and innovative marketing products and communication strategies.
  • A proven leader and team player, with the experience in inspiring and collaborating with cross-functional teams in support of shared business priorities while positively influencing the work of peers without direct reporting accountability.
  • A track record of success founded in developing strong relationships with key internal/external partners and senior level stakeholders within complex and matrixed organizational structures with alignment and support for high impact decisions.
  • Experience in engaging, coaching, and developing high-performance teams to achieve impactful results and promoting an environment where everyone is valued and included.
  • Superior written and verbal communication skills.
  • A highly organized approach with a proven ability to deliver on tight deadlines and work within a fast-paced and entrepreneurial environment.
  • Experience in grassroots, advocacy, or legislative marketing preferred but not required.
  • Exposure to agency relations (as a client or agency representative) and experience in understanding on how and when to seek external/vendor support to expand capabilities and increase impact.

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