Product Marketing Strategist
4 days ago
As a Product Marketing Manager, you will be responsible for developing and executing the go-to-market strategy for our product(s). This includes crafting and refining outbound messaging and positioning, product-related content, sales enablement, gathering customer feedback, competitive positioning, and defining and managing end-to-end product launches with cross-functional teams.
The Role- Gather market intelligence and understand the complete buyer's lifecycle.
- Create and refine product messaging and product positioning.
- Drive development of customer use case stories through direct customer interaction.
- Define and manage end-to-end product launches with cross-functional teams.
- Develop sales presentations, white papers, datasheets, solution briefs, blog posts, videos, contributed articles, and social media content.
- Build a complete understanding of the competitive landscape and define competitive strategy.
- Build and execute sales enablement programs for both internal and partner selling teams.
- Document customer success stories involving the use of our products.
- Consistently test and refine messaging and market assumptions through website metrics, surveys, customer feedback, and analyst interactions.
- At least 5-8 years of experience in product marketing for B2B software technology.
- Overall 15-20 years of experience.
- Strong people management skills.
- Domain expertise in Automation and/or IT Operations Management. You must have a solid understanding of key trends in Automation and IT Operations and Management software products; background in cognitive intelligence is a plus.
- Excellent presentation skills.
- Strong project management skills.
- Exceptional written and verbal communication skills.
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Digital Marketing Strategist
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Cybersecurity Product Strategist
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