Senior Product Marketing Manager

4 weeks ago

Santa Clara, California, United States Astera Labs Full time
Unlock the Full Potential of Cloud and AI Infrastructure

Astera Labs is a global leader in purpose-built connectivity solutions that empower innovation in AI and cloud infrastructure. Our Intelligent Connectivity Platform integrates PCIe, CXL, and Ethernet semiconductor-based solutions with the COSMOS software suite to deliver a scalable and customizable architecture.

Join Our Team as a Senior Principal Product Marketing Manager

We are seeking a highly skilled Senior Principal Product Marketing Manager to lead the product marketing efforts for our semiconductor-based connectivity solutions. As a key member of our marketing team, you will report directly to the AVP of Product Line Management and collaborate closely with cross-functional teams to drive product strategy and positioning.

Key Responsibilities:
  • Develop and execute comprehensive product marketing strategies and plans across multiple high-speed semiconductor and hardware connectivity products
  • Define compelling product positioning and messaging that differentiates our products in the market and resonates with our target customers
  • Conduct market research, competitive analysis, and customer insights to identify market trends, customer needs, and opportunities for product innovation
  • Collaborate closely with cross-functional teams to align on product roadmap, features, and launch plans
  • Lead the development of high-impact marketing collateral, including presentations, blogs, whitepapers, and case studies to support product sales and adoption
  • Drive product launches and promotions, ensuring successful execution and measurable impact on product revenue and market share
  • Serve as a product evangelist internally and externally, representing our products at industry events, conferences, press/analyst presentations, and customer engagements
  • Track and analyze key performance metrics to measure the effectiveness of product marketing initiatives and drive continuous improvement
Qualifications:
  • Bachelor's degree in Marketing, Business, Engineering, or related field; MBA preferred
  • 10+ years of experience in product line management or product marketing roles within the semiconductor industry, with a proven track record of launching and marketing successful semiconductor products
  • Deep understanding of PCIe, CXL, or Ethernet technologies and their applications in cloud and AI infrastructure
  • Strong strategic thinking and analytical skills, with the ability to translate market insights into actionable product marketing strategies
  • Excellent communication and presentation skills, with the ability to articulate complex technical concepts in a clear and compelling manner
  • Proven ability to collaborate effectively with cross-functional teams and drive consensus in a fast-paced, dynamic environment
  • Results-oriented mindset with a focus on driving measurable impact and achieving business objectives
  • Experience working with customers and partners to understand their needs and drive product adoption
  • Experience with customer negotiation and influencing successful pricing strategies
  • Willingness to travel as needed for customer meetings, industry events, and conferences

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