GTM Strategist and Change Enablement Specialist

6 days ago

Austin, Texas, United States CrowdStrike, Inc. Full time
About the Role

We are seeking a highly skilled GTM Strategist and Change Enablement Specialist to join our team at CrowdStrike, Inc. in Austin, TX.

Job Description
  • The ideal candidate will work closely with our Revenue Operations leader and Enablement Business Partners to develop and deliver effective content that drives awareness and action aligned to Go To Market priorities and organizational goals.
  • This role involves collaborating with sales, technical, marketing, product, and other business units to provide communications strategy, focusing on organizational and skill change management to achieve regular communications vehicles and tools that align with Go To Market goals.
  • The successful candidate will partner with Revenue Enablement and all go-to-market teams to develop and design communications aligned to our strategic GTM movements.
  • They will bring a change management mindset to understand desired outcomes, variance of skills or knowledge required to achieve those outcomes, and build and influence our cross-functional communications strategy across multiple pillars of the business and GTM teams to drive alignment to GTM priorities.
Key Responsibilities
  • Design and create professional, engaging, and informative communications vehicles, including weekly newsletters, organization of Highspot content, and sales and technical webinar programs to drive awareness and action.
  • Be a knowledgeable and strong partner with PMM and Marketing to ensure content is created to meet the needs of sales.
  • Understand organizational skill requirements, sales methodology, and operational process to strongly influence SMES to curate and package content to reinforce GTM motions.
  • Utilize creative skills to design visually appealing presentations, infographics, newsletters, and other enablement materials while maintaining brand consistency.
  • Incorporate multimedia elements such as videos, animations, and graphics to increase engagement and learning retention while enhancing the learning experience.
  • Help audit our content hub in Highspot to ensure consistency and alignment to sales process and GTM lifecycle throughout the customer buying journey.
  • Measure, track, and report effectiveness of content and evolve as needed in collaboration with Content Lead.
  • Manage and organize content within the CMS to ensure materials are up-to-date.
Requirements
  • At least 3 years of progressive experience in developing Content Design, Change Management, and/or Communications roles.
  • Understanding of sales process, customer lifecycles, and various qualifications (MEDDPICC) and sales methodologies (Experience in direct sales or enablement content creation).
  • Experience with PROSCI or relevant Change Management methodologies.
  • Experience with employee communications - preferably in an internal, GTM role.
  • Proven experience in content design and creation (presentations, internal supporting assets, training plans, etc.) in a sales enablement or training role.
  • Graphic design tools and presentation software (Google Slides, PowerPoint, etc.), video editing (Camtasia), and experience with L&D and content management software (Litmos, Highspot, Articulate Rise 360, Seismic, Allego, etc.).
  • A willingness to stay up-to-date with emerging technologies in the L&D and Content management space and sales and customer lifecycle trends.
  • Ability to collaborate and influence cross-functional teams and business units, including but not limited to Field Enablement, Marketing, Product Marketing, Sales Engineering, and Sales Leaders.
  • Program and project management skills, an ability to work independently and manage multiple projects independently while maintaining target dates and deliverables.
  • Strong written and verbal communication skills to convey complex concepts, craft persuasive messaging, and copy.
  • Ability to leverage available tooling to measure effectiveness and impact of content, and adapt accordingly.
Salary

$124,000 - $144,000 per year, depending on experience and qualifications.

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