Direct Mail Marketing Operations Lead
6 days ago
Job Title: Direct Mail Marketing Operations Lead
Earnest is seeking an experienced Direct Mail Marketing Operations Lead to join our team in the San Francisco Bay Area. This role will be responsible for overseeing and managing large-scale direct mail campaigns aimed at driving new customer acquisition.
About the Role:
We are looking for a seasoned professional with 5+ years of experience in direct mail marketing or a related field. The ideal candidate will have a strong focus on campaign execution, budget management, and cross-functional collaboration.
Key Responsibilities:
- Oversight and management of large-scale direct mail campaigns (over 30 million mail pieces annually) aimed at driving new customer acquisition.
- Collaboration with cross-functional teams (Marketing, Risk, Finance, Client Happiness, Data & Analytics) to align on campaign goals and execution.
- Work closely with credit bureaus to procure audience files, optimize lists, and develop new machine learning models.
- Manage external agencies and vendors, ensuring on-time production, budget control, and quality output for all creative assets.
- Lead campaign forecasting, including financial performance, cost, and revenue projections, while maintaining dashboards and KPIs.
Your Impact:
This role has the potential to significantly impact Earnest's revenue growth and marketing efficiency through innovative strategies. The successful candidate will drive the success of direct mail campaigns, ensuring seamless execution from concept to delivery.
Requirements:
- 5+ years of experience in direct mail marketing or a related field, with a strong focus on campaign execution, budget management, and cross-functional collaboration.
- Proven track record of managing large-scale marketing campaigns and working with external vendors (e.g., credit bureaus, agencies, lettershops).
- Experience using data analytics to inform campaign decisions and drive growth.
- Ability to work collaboratively with legal, compliance, and finance teams for approvals and reporting.
- Willingness to travel to the Oakland office monthly to collaborate with other team members.
Preferred Qualifications:
- Experience with machine learning models or predictive analytics in marketing.
- Familiarity with marketing automation platforms and CRM systems.
- Previous experience managing budgets and vendor contracts in a high-volume marketing environment.
What We Offer:
We offer a competitive salary of $110,000 - $130,000 per year, depending on experience. Additionally, we provide a comprehensive benefits package, including health insurance, retirement savings plan, and paid time off.
Location:
This role will be based in the San Francisco Bay Area, with the option to work remotely. However, we require our team members to attend team collaboration sessions in our Oakland office once a month.
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