Digital Content Strategist Lead
7 days ago
The Digital Content Strategist Lead role is a pivotal position within Earnest's team, focusing on developing and implementing comprehensive content strategies that align with the company's mission and key performance indicators (KPIs).
As part of this team, you will collaborate closely with product marketing, brand, design, and PR teams to ensure cohesive messaging across various platforms. Your responsibilities will include overseeing the creation of high-quality, engaging content in diverse formats such as blog articles, case studies, social media, and video.
You will manage a team of freelance writers and partner with designers to bring content to life across channels. A key aspect of this role is optimizing content for SEO, organic growth, and brand awareness while refining strategies based on performance metrics.
Your Impact:
- Shape and promote Earnest's mission through compelling content.
- Drive organic growth and increase brand awareness through strategic content initiatives.
- Elevate content performance by leveraging data-driven insights and refining content strategies.
- Ensure consistent, cohesive messaging across platforms, enhancing brand identity and visibility.
- Create narratives that resonate with target audiences and support Earnest's business goals.
About You:
- 6+ years of experience in content marketing, with a focus on strategy and execution.
- Bachelor's degree or equivalent in Marketing, English, Communications, Journalism, or a related field.
- Exceptional writing and editing skills, with a proven track record of published work.
- Proficiency in content management systems, SEO tools, and analytics platforms.
- Strong understanding of SEO best practices and content optimization techniques.
- Ability to distill complex topics into approachable content for a consumer audience.
- Experience working with designers to create visually compelling content aligned with brand standards.
- Demonstrated success in applying data to improve content performance.
- Social media experience, including managing and creating posts for platforms, in collaboration with the Communications team.
- Willingness to travel to the Oakland office monthly for team collaboration.
What We Offer:
- This role offers a salary range of $120,000 - $180,000 per year, depending on experience.
- A chance to work in a dynamic environment with a talented team.
- The opportunity to develop your skills and expertise in content marketing.
- A competitive benefits package, including health insurance, retirement plan, and paid time off.
Location:
- This role will be based in the San Francisco Bay Area.
- While remote work options are available, we encourage collaboration and prefer candidates who can commit to regular in-person meetings.
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