Pipeline Generation Strategist for Mid-Market Growth

7 days ago


California, Missouri, United States oilandgas Full time

Company Overview

Intuit is a leading provider of cloud-based financial and accounting software, empowering small businesses and the self-employed to achieve their dreams of prosperity.

We are committed to delivering innovative solutions that generate more money, time, and confidence for our customers.

About the Role

As a Director, Mid-Market Pipeline Generation, you will oversee a team of 100 Business Development Representatives (BDRs) who support the Intuit Mid Market and Money sales teams.

Your primary focus will be on generating a robust pipeline of qualified leads and developing a strategic lead generation strategy that aligns with business goals.

You will work closely with the sales leadership to ensure the BDR team effectively supports the broader sales efforts and achieves targeted revenue growth.

Main Responsibilities

  • Develop and execute a comprehensive pipeline generation strategy aligned with the sales objectives of the Mid Market and Money teams.
  • Lead, mentor, and manage a team of 100 BDRs to meet or exceed pipeline generation targets.
  • Implement best practices for lead qualification processes to ensure the BDR team delivers high-quality, sales-ready leads to the sales teams.
  • Oversee the selection, implementation, and optimization of tools and technologies that enhance pipeline generation, such as CRM systems, lead scoring models, and sales enablement platforms.
  • Work closely with the Mid Market and Money sales leadership to ensure alignment on goals, priorities, and messaging. Collaborate on the development of go-to-market strategies and sales plays.
  • Establish a feedback loop between the BDR and sales teams to continuously refine lead generation and qualification criteria based on real-time insights from the field.
  • Partner with marketing teams to design and execute campaigns that drive lead generation.
  • Provide input on messaging, content, and tactics to ensure marketing efforts support BDR objectives.
  • Work with product management and marketing teams to ensure the BDRs are well-versed in product offerings and market trends, enabling them to engage effectively with prospects.
  • Build strong relationships with leaders in other departments, such as Marketing, Product, and Customer Success, to ensure alignment and support for pipeline generation initiatives.

Estimated Salary: $140,000 - $180,000 per year

Benefits

  • A competitive salary and bonus structure.
  • A comprehensive benefits package, including medical, dental, and vision coverage.
  • A generous 401(k) matching program.
  • Flexible paid time off and holidays.

Requirements

  • A bachelor's degree in a relevant field, such as business, marketing, or communications.
  • At least 5 years of experience in sales leadership, preferably in the mid-market segment.
  • Proven track record of driving pipeline growth and revenue expansion.
  • Excellent communication and leadership skills.
  • Ability to build strong relationships with cross-functional teams.


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