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Director of Social Media Marketing
1 month ago
Planet Fitness Inc. is seeking a highly skilled Director of Social Media Marketing to lead our social media strategy and execution. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive social media plan that drives business objectives and increases brand awareness.
Key Responsibilities:
- Develop and execute a comprehensive organic social media strategy that delivers against business objectives.
- Act as an expert in social media, keeping Planet Fitness on the forefront of the latest tech, ad, and consumer trends.
- Oversee development of social content that meets annual goals.
- Oversee community management, ensuring positive, brand-strengthening experiences and collaborate with the Reputation Management team as needed for crisis management.
- Lead all social performance measurement, reporting, and optimization.
- Oversee management of the brand's Influencer and Ambassador programs.
- Act as a positive representative of the Planet Fitness brand with our members and community.
Requirements:
- 10+ years of proven experience developing and executing social media strategies that increased brand awareness and relevance.
- Expert on all major social platforms, especially Facebook, Instagram, TikTok, Pinterest, Snapchat, X, and LinkedIn.
- Experience with Social Media Management Systems, ideally Sprinklr.
- Proven success building social teams and managing others.
- Proven success interpreting data to develop and sell-in recommendations.
- Passionate about social media, identifying trends, and inspiring creativity with your observations and insights.
- Exceptional presentation and communication skills along with the ability to influence and communicate effectively across all levels of the organization, including executives.
What We Offer:
- Competitive salaries and comprehensive benefits package, including medical, pharmacy, dental, and vision benefits.
- Generous vacation/holiday pay.
- 401(k) Retirement.
- Employee Stock Purchase Program.
- Childcare reimbursement.
- Pet care reimbursement.
- Access to our private gym at headquarters, complete with locker rooms and Black Card area.