Field Event Marketing Manager

20 hours ago


Grand Rapids, Michigan, United States LeafGuard CO Full time
Job Title: Field Event Marketing Manager

LeafGuard Specialty metal gutter brand is seeking a highly motivated and experienced Field Event Marketing Manager to join our team. As a Field Event Marketing Manager, you will be responsible for managing and executing field event marketing initiatives and team in lead generation best practices for our office to exceed booked, issued, and sales targets.

Key Responsibilities:
  • Recruit, hire, train, and develop event marketing team with actionable accountability in established goals.
  • Execute and manage onsite lead generation activities weekly in event participation.
  • Attend home shows, fairs, festivals, events, etc... educating customers and scheduling appointments.
  • Develop localized retail partnerships to allow onsite staffed display for lead generation/sales activity.
  • Optimize and leverage potential localized community entities with regional manager to create and implement event related sponsorship programs with onsite exhibitor presence.
  • Manage event tools, resources, and materials for event coordination, set up, tear down, and inventory.
  • Responsible for meeting and exceeding lead/sales quotas by executing field event coordination, scheduling/managing team, and working top tier weekly events.
Requirements:
  • High School diploma or GED.
  • Experience and proven success in lead generation.
  • Excellent written and verbal communication skills.
  • Self-starter with ability to manage and develop others in face-paced environments.
  • Ability to handle multiple priorities at one time.
  • Travel within assigned office territory.
  • Evening and weekend availability/working nontraditional business hours.
  • Valid Driver's license with reliable and suitable transportation with ability to transport marketing materials and display to/from scheduled events.
Preferred Qualifications:
  • Experience in lead generation for residential home improvement industry.
  • Leadership or supervisory experience in event marketing, retail, or restaurant.

LeafGuard CO is an equal opportunity employer and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veterans status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.



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