AVP Media Strategist

1 month ago

Columbus, Ohio, United States Safelite Group, Inc. Full time
Job Title: AVP Media

We are seeking a highly skilled and experienced AVP Media to lead our marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing comprehensive media strategies that meet short-term business goals and build long-term brand equity.

Key Responsibilities:
  • Develop and execute media strategies that align with business objectives and maximize media effectiveness.
  • Build and implement a quarterly media roadmap to optimize the current media mix and explore innovative approaches.
  • Collaborate with the customer insights and analytics team to analyze channel and campaign effectiveness, driving continuous improvement.
  • Negotiate local media and sponsorship deals, managing sponsor relationships to maximize value and ROI.
  • Lead, coach, and develop a high-performing team of leaders and individual contributors in advertising, social, media, and digital domains.
  • Oversee media agency relationships, driving quarterly business reviews and performance evaluations.
  • Partner with Field Operations, Finance, and Analytics teams to align business needs with media plans.
Requirements:
  • Bachelor's degree in Marketing, Business, or Economics required.
  • Master's degree or equivalent combination of degree and experience preferred.
  • 10+ years of relevant experience in marketing with both agency and client-side exposure.
  • Experience managing marketing/advertising teams and developing data-driven strategies.
Skills and Abilities:
  • Proficient with advertising and analytic tools: Google Analytics, Google Marketing Platform, Tableau, Cognos, Media Mix Models, Multi-touch Attribution.
  • Familiar with advertising landscapes: linear TV, programmatic video and display, online video, paid search, SEO, directory, affiliate, content marketing, social media.
  • Skilled in using word processing, spreadsheets, databases, and related software tools.
  • Understanding of current IT practices, standard office procedures, search engines, marketing and advertising practices, and budget development.

We offer a dynamic and collaborative work environment, competitive compensation and benefits, and opportunities for professional growth and development. If you are a motivated and results-driven professional with a passion for marketing and media, we encourage you to apply for this exciting opportunity.

#LI-Hybrid #LI-LF1

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