Field Marketing Manager
1 week ago
Key Responsibilities:
- Develop and execute a comprehensive sampling plan for the SoCal market, ensuring seamless execution and maximum impact.
- Collaborate with cross-functional teams to integrate field marketing efforts and drive company growth.
- Proactively identify opportunities for Halfday in SoCal, focusing on key brand pillars and staying ahead of industry trends.
- Recruit, train, and manage a team of part-time brand ambassadors, fostering a positive and collaborative work environment.
- Creation and maintenance of a SoCal activation calendar, ensuring timely execution of samplings and local initiatives.
- Provide regular reports and insights on sampling performance, highlighting successes and areas for improvement.
Requirements:
- Proven experience in field marketing and event management, preferably in the beverage industry.
- At least 1 year of management or team lead experience.
- Clean driving record and reliable transportation.
- Prior experience with company vehicles.
- Strong leadership and team management skills.
- Proficiency with managing a field marketing budget.
- Excellent communication, presentation, and negotiation skills.
- Ability to analyze data and derive actionable insights.
- Ability to adapt and be flexible in an ever-changing sampling environment.
- Strong project management and multitasking abilities.
- Excellent communication and presentation skills.
- Travel is a requirement, at times by airplane and may include overnight stays.
- Ability to work nights and weekends with some occasional holidays.
- Ability to lift up to 50lbs at once, pertaining to product cases or event materials.
About Halfday:
Halfday is a brand that offers a unique blend of classic iced tea flavor with modern ingredients. Our products are designed to promote digestive wellness, with only 3g of sugar and 8g of prebiotics for gut health.
Our Team:
Our team is passionate about creating a delicious and fun experience for our customers. We're committed to making digestive wellness more accessible and enjoyable for everyone.
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