Field Marketing Specialist
2 weeks ago
At Halfday Iced Tea, we're seeking a highly motivated and organized Field Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for executing our sampling and event strategy in the SoCal region.
Responsibilities:- Develop and execute a comprehensive sampling plan to increase brand awareness and drive sales in the SoCal market.
- Collaborate with cross-functional teams to ensure seamless execution of field marketing efforts and support company growth.
- Manage a team of part-time brand ambassadors, providing training and support to ensure successful execution of events and samplings.
- Provide regular reports and insights on sampling performance, highlighting successes and areas for improvement.
- Work closely with retail partners to execute in-store marketing initiatives and support national events and tradeshows as needed.
- Proven experience in field marketing and event management, preferably in the beverage industry.
- At least 1 year of management or team lead experience.
- Clean driving record and reliable transportation.
- Prior experience with company vehicles.
- High energy and strong leadership and team management skills.
- Proficiency with managing a field marketing budget and excellent communication, presentation, and negotiation skills.
- Ability to analyze data and derive actionable insights and adapt to an ever-changing sampling environment.
Halfday Iced Tea is a company that's passionate about making digestive wellness more delicious, fun, and accessible. Our classic iced tea flavor with modern ingredients is a game-changer in the beverage industry. With only 3g of sugar and 8g of prebiotics for gut health, our product is a must-try for anyone looking for a healthier alternative.
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