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Marketing Manager

2 months ago

Richmond, Virginia, United States Aquent Full time
About the Role

We are seeking a highly skilled Marketing Manager to join our team at Aquent. As a Marketing Manager, you will be responsible for developing and executing marketing strategies to drive business growth and brand awareness.

Key Responsibilities
  • Collaborate with cross-functional teams to craft compelling campaigns that influence customer behavior and drive business results.
  • Develop creative briefs for brand partners and internal team members to meet objectives for all marketing and advertising efforts.
  • Review and approve marketing materials to ensure all messaging is on-brand, clear, and concise.
  • Perform routine data analysis to measure the effectiveness and impact of marketing campaigns and establish insights to inform future campaigns.
  • Present ideas, strategies, and final deliverables to internal and external teams, including senior leadership.
  • Manage a yearly budget and track campaign costs against it, finding ways to optimize profitability and grow revenue from marketing efforts.
Requirements
  • Bachelor's degree or equivalent work experience.
  • 4+ years of marketing experience, with at least 1 year in a management role.
  • Strong relationship management skills with experience in negotiating prices and partnership terms.
  • Excellent organizational skills with a keen attention to detail.
  • Effective communication skills, both oral and written.
  • Proficiency with CRM tools, content management software, and strong computer skills, with the ability to quickly learn new programs.
  • Knowledge of social media platforms and an understanding of organic versus paid content strategies.
  • Ability to multitask and manage multiple projects simultaneously with agility.
  • Team player with a collaborative mindset and a creative approach to problem-solving.
  • Insight-driven with the ability to analyze data to inform marketing strategies.
Preferred Qualifications
  • Experience in the tactical, outdoor, or apparel industries, direct-to-consumer marketing, or agency work.
  • Familiarity with UX/UI design.