Programmatic Media Specialist
3 weeks ago
Job Summary:
The Programmatic Analyst will be responsible for managing and optimizing online media campaigns and programs for agency clients. This includes executing campaign set-up, documentation creation and maintenance, QA, performance reporting, and billing reconciliation. The ideal candidate will have prior online trafficking experience and basic experience with Doubleclick DART or similar campaign management systems.
Key Responsibilities:
- Execute, manage, and optimize online media campaigns and programs for agency clients
- Demonstrate diligence, attention to detail, and adherence to programmatic best practices throughout the full programmatic campaign life-cycle
- Maintain and organize campaign-specific materials in team's shared document repository
- Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
- Assist in the development of client-facing campaign performance reports
- Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities
- Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
- Traffic campaign tags into ad exchange environments
- Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance
- Provide monthly auditing reports to Agency partners & actualize bill/pay systems when applicable
- Participate in regular knowledge sharing sessions to share and learn new strategies for optimizing and enhancing
Requirements:
- Entry level role; 1+ years of experience in bid management, campaign management/optimization, or digital media operations is preferred but not required
- Relevant professional or Internship experience, preferably in bid management, campaign management, or digital operations
- Understanding of traditional and interactive media planning elements
- Proficiency in Microsoft Office solutions
- Strong analytical thinking and mathematical skills
- Excellent communication and writing skills
- Ability to organize and manage detail work campaign performance
Additional Information:
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
If you require accommodation or assistance with the application or onboarding process specifically, please contact
All your information will be kept confidential according to EEO guidelines.
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