Programmatic Media Specialist

2 weeks ago

Chicago, Illinois, United States Publicis Groupe Full time
Job Title: Senior Analyst, Programmatic

At Publicis Groupe, we are seeking a highly skilled Senior Analyst, Programmatic to join our team. As a key member of our digital media team, you will be responsible for owning strategic planning and campaign execution for assigned clients.

Key Responsibilities:
  • Plan, execute, manage, and optimize programmatic media campaigns for agency clients, leveraging auction/exchange based performance media, Display, Mobile or Video audience-based buying, remarketing campaigns, and social media promotions.
  • Develop and communicate digital strategies, rationales, and proposals for current and new clients, effectively conveying complex ideas in a clear and concise manner.
  • Ensure diligence, attention to detail, and adherence to our best practices throughout the full digital campaign life-cycle, from campaign planning to execution and optimization.
  • Manage daily campaign maintenance, including internal questions regarding tracking and status of various campaigns, and provide timely and accurate responses to stakeholders.
  • Assist in the development of client-facing campaign performance reports, including data quality and insight development, to help clients make informed decisions.
  • Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities, leveraging your expertise in programmatic media and digital advertising.
  • Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch, ensuring seamless execution and timely delivery.
  • Traffic campaign tags into Demand Side Platforms (DSPs), Social API technology, or other ad technology environments, ensuring accurate campaign implementation and pacing.
  • Oversee the campaign QA process to ensure accurate campaign implementation, pacing, and performance, and provide regular auditing reports to agency stakeholders.
  • Develop a rapport with the broader digital Activation, Strategy, and Analytics teams, fostering collaboration and knowledge sharing to drive campaign success.
  • Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance, staying up-to-date with the latest industry trends and best practices.
  • Actively engage with Associates by coaching, managing, and educating them on new technologies, digital advertising principles, and client services skills, helping to develop their skills and expertise.
  • Work with technology partners to secure support for daily campaign management and implementation questions, ensuring seamless execution and timely resolution of issues.
Requirements:
  • Bachelor's degree or higher in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent.
  • 1+ years of directly related experience in programmatic media, preferably with a strong understanding of technologies such as The Trade Desk, DoubleClick Bid Manager, TTD, AOP, AAP, and Facebook and Twitter APIs.
  • Working knowledge of traditional and interactive media planning elements, with a strong analytical and organizational skillset.
  • Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting, with strong communication and interpersonal skills.
  • Proficiency in Microsoft Office Suite, with intermediate to advanced understanding of Excel.
Additional Information:

Publicis Groupe is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

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