Programmatic Media Specialist
3 weeks ago
Spark Foundry is a global media agency that excels in delivering HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with innovative approaches, Spark inspires consumers to pay more attention, care more about our clients' brands, and buy more products and services from them.
We balance the nimble spirit of a startup with the powerhouse soul of Publicis Media, delivering the best of both worlds to a client roster that spans some of the world's best and most beloved brands and companies. Our team combines boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.
Job DescriptionOverview:
The Programmatic Analyst is responsible for campaign management activities such as campaign set-up, documentation creation and maintenance, QA, performance reporting, and billing reconciliation. This role requires identifying and implementing optimizations as approved by the Senior Programmatic Analyst and client, providing input in the construction of client decks and status documentation.
The ideal candidate will have some prior online trafficking experience and basic experience with Doubleclick DART or similar campaign management systems. Prior experience with bid management platforms and active campaign optimization efforts is a plus.
This role is ideal for individuals who possess a strong inner drive to redesign the digital media landscape, enjoy working with some of the finest minds in the industry, and truly be a part of something unique that will have a lasting impact on Publicis' network of agencies.
Key Responsibilities:- Execute, manage, and optimize online media campaigns and programs for agency clients, both independently and in support of Campaign Managers.
- Demonstrate diligence, attention to detail, and adherence to programmatic best practices throughout the full programmatic campaign life-cycle.
- Maintain and organize campaign-specific materials in team's shared document repository.
- Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns.
- Assist in the development of client-facing campaign performance reports.
- Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities.
- Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch.
- Traffic campaign tags into ad exchange environments.
- Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance.
- Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable.
- Participate in regular knowledge sharing sessions to share and learn new strategies for optimizing and enhancing.
- Entry-level role; 1+ years of experience in bid management, campaign management/optimization, or digital media operations is preferred but not required.
- Relevant professional or internship experience, preferably in bid management, campaign management, or digital operations.
- Understanding of traditional and interactive media planning elements.
- Proficiency in Microsoft Office solutions.
- Strong analytical thinking and mathematical skills.
- Excellent communication and writing skills.
- Ability to organize and manage detail work campaign performance.
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
All your information will be kept confidential according to EEO guidelines.
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