Associate Manager, Consumer Insights Specialist

2 weeks ago

Renton, Washington, United States Hasbro Full time

About the Role:

We are seeking a highly skilled Associate Manager of Consumer Insights to join our team at Hasbro. As a key member of our Analytics, Insights, & Measurement group, you will work closely with business partners to understand consumer needs and conduct high-quality research to support strategic decision making and video game development.

Key Responsibilities:

  • In partnership with the Sr. Manager of Consumer Insights, build market intelligence results to drive strategies and planning, including opportunity sizing, player profiling, and gamer intelligence.
  • Conduct primary research studies using custom and standardized approaches, including mixed-method foundational studies, segmentations, audience deep dives, concept testing, and messaging/campaign testing.
  • Be a trusted guide in our 3rd party data sources, providing ad-hoc analyses for our publishing teams and internal studios.
  • Be a partner coordinating day-to-day operations with our research vendors and data partners to ensure timely, quality delivery of insights.
  • Be a champion of the voice of our digital games players, using consumer and competitor insights to influence franchise strategies, products, and marketing.

Requirements:

  • 5+ years in consumer insights, market research, and/or user experience roles.
  • A love for video games on Console, PC, and/or Mobile. Practical experience working in the video game or digital media industry a plus.
  • Significant experience analyzing and synthesizing data across industry, game, consumer, and omni-channel data sources, finding the story behind the numbers to deliver actionable insights and recommendations.
  • Proven experience running end-to-end consumer research studies; crafting questionnaires, leading fieldwork, analyzing data, and writing reports.
  • Deep expertise in quantitative and qualitative consumer insights methods, including survey research, focus groups, and in-depth interviews.
  • Experience with sophisticated survey methodologies a plus, including segmentation, max diff, and conjoint.
  • High-level analytical and critical thinking skills.
  • Excellent interpersonal, written, and verbal communication skills.
  • Proficiency with Microsoft Office 365 tools and navigating Power BI dashboards.
  • Experience with SQL, Tableau/PowerBI, Snowflake a plus.
  • BA/BS or equivalent experience required, preferably in business, social sciences, marketing/market research, or a related subject area. MBA or other relevant education a plus.

Compensation and Benefits:

We offer a competitive compensation package, including a starting pay range of $83,505 to $105,498. In addition, we provide a variety of benefits to our employees, including medical, dental, and vision insurance, paid vacation time and holidays, a generous 401(k) match, paid parental leave, volunteer program, employee giving and matching gifts programs, tuition reimbursement, product discounts, and more.

Location:

This position can be based remotely on the West Coast, with the nearest major market being Seattle and the nearest secondary market being Bellevue.

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