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Senior Product Marketing Manager
2 months ago
Censys is seeking a highly skilled Senior Product Marketing Manager to join our team. As a critical link in our go-to-market strategy, you will work closely with various departments to build consistent and effective ways to position Censys's leadership in the market.
Key Responsibilities- Establish Product Value Proposition: Develop a clear understanding of the target markets and buyer personas to establish the unique value proposition of Censys's products.
- Collaborate with Product and Marketing Teams: Work with the product and marketing teams to develop and execute a consistent product launch process.
- Author Compelling Content: Create high-quality product content, both at a business and technical level, in various formats, including print, web, social media, and video.
- Drive Marketing Strategy: Collaborate with the content and demand gen teams to drive a marketing strategy that meets or exceeds pipeline, bookings, and conversion targets.
- Cross-Functional Collaboration: Effectively work at building and executing plans that cross different functional groups, including product management, business development, and sales.
- Sales Enablement: Participate in the development and delivery of sales enablement materials to arm the sales team with strategies and competitive intelligence that increase sales productivity and pipeline conversion.
- Analyst Relations: Engage in analyst relations with Gartner, Forrester, etc.
- Persona Development: Partner closely with the sales team to understand and document personas, use cases, and common objections.
- Performance Analysis: Consistently analyze win/loss reporting, close rates, and other key funnel metrics to help drive product marketing direction.
- 3+ years of work experience in product marketing (or related field) in a B2B SaaS organization, cybersecurity experience a plus.
- Strong communication, time management, writing, and project management skills.
- Highly motivated, collaborative, and hungry for the win.
- Experience working with sales teams, product management, press, and industry analysts.
- Highly organized; superior communication and presentation skills; self-managed, proactive.
- Ability to thrive in a demanding environment requiring a high degree of deadline-driven productivity, commitment, adaptability, communication, initiative, and follow-through.
- Must be strong in translating complex technical concepts into compelling messaging for all audiences, including C-level security leaders and technical security practitioners.
- Strong attention to detail and commitment to quality.
Censys offers a competitive salary range of $150,000 USD to $175,000 USD, plus bonus eligibility and equity. Our benefits include 401k match, health, vision, dental, and more. Please see our careers page for more details.
Censys is an equal-opportunity employer and values diversity. We are committed to creating an inclusive environment for all employees.
