Senior Marketing Analyst

4 weeks ago


Charlotte, North Carolina, United States Red Ventures Full time
Job Summary

We are seeking a highly skilled Senior Marketing Analyst to join our team at Red Ventures. As a key member of our marketing team, you will be responsible for managing daily execution of paid search, paid social, and digital display campaigns. Your analytical insights and strategic recommendations will play a critical role in driving business growth and improving campaign performance.

Key Responsibilities
  • Manage daily execution of paid search, paid social, and digital display campaigns
  • Monitor and analyze campaign performance in paid platforms, as well as internal reporting and visualization tools
  • Share analytical insights and play an integral role in developing strategies to improve campaign performance
  • Analyze data to make recommendations to improve existing campaigns, forecast and develop new strategies that will inform future decisions
  • Launch and monitor A/B tests, analyze engagement & profitability metrics, report, and roll out tactics to achieve set business goals
  • Communicate timelines, goals, and performance to diverse audiences, including engineers, content writers, digital designers, fellow analysts, and senior leaders
  • Develop and deliver management reporting materials, reports and presentations
Requirements
  • 3+ years of relevant industry experience (paid search, display, paid social)
  • Bachelor's degree in an analytically oriented discipline (e.g., business, economics, statistics, math, finance)
  • Advanced knowledge of Google Ads, Meta Ads, Amazon Ads, SQL
  • Experience with Shopify, NetSuite, DataGrip, and other relevant third-party tools preferred
  • Proven track record of demonstrable business growth
  • Intellectual curiosity in an ever-changing digital landscape to stay abreast of industry trends
What We Offer
  • New York Compensation Range: $110,000-$160,000
  • Health Insurance Coverage (medical, dental, and vision)
  • Life Insurance
  • Short and Long-Term Disability Insurance
  • Flexible Spending Accounts
  • Paid Time Off
  • Holiday Pay
  • 401(k) with match
  • Employee Assistance Program
  • Paid Parental Bonding Benefit Program


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