Marketing Business Analyst
4 weeks ago
At Credit Karma, we're seeking a skilled Marketing Business Analyst to join our Analytics team. As a key member of our team, you'll use your analytical and strategic experience to create data-driven business recommendations that drive key product, marketing, and ecosystem decisions across the Credit Karma platform.
Key Responsibilities:- Work with cross-functional partners to optimize the performance of Credit Karma paid marketing
- Understand the overall Credit Karma marketing ecosystem and help bridge analytics across marketing, product, external environment, and identify opportunities for growth
- Perform exploratory analysis to generate hypotheses, drive marketing strategy, identify gaps, and size opportunities for new campaigns
- Conduct analyses and design tests to support new launches, drive improvements to existing features, and inform the product and marketing roadmaps
- Develop learning agendas and test plans to support agile, data-driven decision-making
- Partner with engineering and business intelligence to ensure proper tracking instrumentation of new products and tests
- Support ongoing analysis and monitoring of funnels across the platform
- Predict revenue impact from changes in pricing, underwriting, approval models, and user behavior
- 2+ years of analytics experience and BS/MS in Business, Economics, Engineering, Math, or + years of experience with SQL
- 1+ years of experience with A/B testing and/or knowledge of statistical techniques such as experiment design, significance testing, and causal inference
- 1+ years of experience with data visualization tools such as Looker/Tableau for insight synthesis and presentation
- Strong Excel or Google Sheet skills
- Experience in marketing analytics, analyzing campaigns on Google, YouTube, App store, Snapchat, TikTok, etc
- An understanding of marketing analytics concepts - LTV, CAC, ROAS, ROI
- Exposure to Python and/or R
- Experience with software development a huge plus, especially in building automation and predictive models
- Background in technology and/or financial services is a plus
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