Senior Data Analyst
4 weeks ago
We are seeking a highly skilled Senior Data Analyst to join our DTC Marketing team at Driven Brands. As a key member of our team, you will be responsible for performing data analysis to detail campaign effectiveness, customer retention, and acquisition, as well as digital/website properties analysis. Your expertise will help us drive business growth and inform strategic decisions.
Key Responsibilities:
Perform data analysis to measure campaign effectiveness and customer behavior
Collaborate with Data Scientists to develop customer churn and business-driving models
Utilize SQL to extract insights from databases and create ad hoc analyses
Work with a team of analysts and data scientists to provide support on complex projects and analytic initiatives
Communicate findings and insights to the business in a clear and concise manner
Requirements:
4+ years of experience in data analysis, preferably with marketing campaign data
Strong ability to create and automate insightful reports
Excellent verbal and written communication skills
Highly organized and disciplined
Strong self-starter with a resilient approach to complex problems
Preferred:
Advanced data analysis tools and software (R, Python, etc.) and SQL
Familiarity with data modeling techniques (linear/logistic regression, ANOVA, ARIMA, Clustering, time series, machine learning)
At Driven Brands, we value innovation, collaboration, and growth. If you are a motivated and detail-oriented individual with a passion for data analysis, we encourage you to apply for this exciting opportunity.
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