Marketing Analytics Leader

6 days ago


New York, New York, United States Zocdoc Full time
Unlock the Power of Marketing Data
Zocdoc, the country's leading digital health marketplace, is seeking a talented Marketing Analytics Leader to join our team. As a key member of our analytics group, you will collaborate with stakeholders across marketing teams to identify, structure, and lead high-priority analytics projects.

About Us
Zocdoc helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Our mission is to give power to the patient, and we believe that diverse perspectives, experiences, and contributors make our community and platform better.

Your Impact
You will analyze performance data to measure lift driven by our marketing efforts, partner with internal and external marketing teams to recommend shifts in strategy, forecast and create scenarios for existing and upcoming marketing initiatives, and design, execute, and analyze results from incrementality/lift studies and other A/B tests. You will also build and foster relationships with stakeholders across the organization.

Requirements
We are looking for someone with 7+ years of experience in marketing analytics, plus other analytics functions, strategy consulting, or investment banking. You should have 3+ years of experience owning marketing attribution across multiple channels at a consumer technology company and be familiar with digital marketing or analytics tools/platforms. Experience with MMM/MTA models and expertise with regression-based measurement approaches is also required. Additionally, you should have passion for measuring performance for both digital marketing and offline marketing, conducting incrementality/lift studies, and running other A/B tests related to marketing. Expertise in SQL as well as Python and/or R is necessary, along with a BA/BS in a quantitative field such as economics, mathematics, statistics. An MBA or MA/MS in a quantitative field is a plus.

What We Offer
At Zocdoc, we offer a flexible, hybrid work environment, unlimited PTO, 100% paid employee health benefit options, employer-funded 401(k) match, corporate wellness programs with Headspace and Peloton, sabbatical leave (for employees with 5+ years of service), competitive parental leave, cell phone reimbursement, and in-office perks including catered lunch every day along with snacks, commuter benefits, and a convenient Soho location.

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