Channel Marketing Strategist

2 weeks ago

Minneapolis, Minnesota, United States Nature's Way Full time
Job Overview

Position: Trade Marketing Manager

Welcome to a transformative journey at Nature's Way, where our mission is clear: Empower individuals to lead healthier lives.

Our commitment to health and wellness drives our actions, ensuring that we create a positive impact on the world around us.

At Nature's Way, we believe in building TRUST through:

  • Delivering products that set the industry standard
  • Communicating transparently
  • Making honest claims
  • Acting with integrity

We foster a culture of kindness and responsibility, understanding that every action contributes to the well-being of others.

Join us in our mission to promote healthy living as our new Trade Marketing Manager.

Key Responsibilities

The Trade Marketing Manager will be instrumental in shaping and executing channel sales strategies while aligning with the overarching marketing objectives for Nature's Way brands. This role encompasses:

  • Active participation in a collaborative sales and marketing team, focusing on corporate and channel goals.
  • Data collection and analysis to identify market trends utilizing industry reports, market research, and consumer insights.
  • Leading product planning initiatives from a sales perspective.
  • Creating tailored sales strategies in line with corporate marketing for specific customer products and distribution channels.
  • Advising on improvements or modifications in retailer distribution.
  • Conducting competitive assessments for designated retailers and brands.
  • Guiding the business team in developing strategic plans and enhancing retailer relationships.
  • Collaborating with sales leadership to create effective sales programs and tools, ensuring proper dissemination of marketing materials.
  • Acting as the primary sales contact for trade show engagements.
  • Formulating channel trade strategies and promotional plans.
  • Presenting market opportunities and competitive landscapes influenced by new product developments.
  • Coordinating cross-functional teams and external partners to devise business solutions.
  • Integrating feedback from sales and retailers to refine brand strategies and product offerings.
  • Executing specific projects as assigned by management.
Qualifications

To excel in this role, candidates should possess:

  • A minimum of 5 years of relevant industry experience, including account management.
  • The ability to thrive in a dynamic environment, effectively managing multiple priorities.
  • Strong written and verbal communication skills.
  • Organizational skills, attention to detail, and a proactive approach as a team player.
  • Effective problem-solving capabilities.
  • Independence and the ability to work without close supervision.
  • A keen interest in learning and collaborating with various departments.
Education and Experience

Preferred qualifications include:

  • A Bachelor's degree in business or a related field.
  • Proficiency in MS Excel, Word, PowerPoint, SAP CRM software, and Microsoft Outlook.

Comprehensive benefits begin on the first day of employment.

Health Benefits: Choose between a PPO plan or two high-deductible medical plans with company contributions to your health savings account.

Dental Coverage: Delta Dental PPO with an option for an enhanced plan.

Vision Care: Preventative coverage under the medical plan with options for additional voluntary coverage.

Paid Time Off: Enjoy 11 holidays annually, plus a minimum of two weeks of paid time off each year.

Retirement Plan: Company match of up to 4% with a minimum employee contribution of 6%, along with potential profit-sharing contributions.

Additional benefits supporting long-term health and wellness include:

  • Company-provided short-term and long-term disability insurance
  • Life and AD&D insurance
  • Flexible spending accounts
  • Voluntary critical illness and accident coverage
  • New parent phase-in program and paternity leave
  • Educational assistance reimbursement
  • Product discounts and wellness programs

Start your journey towards promoting healthy living today.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discriminate against employees or applicants based on their inquiries regarding compensation. 41 CFR c)

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