Strategic Partnership Coordinator

5 days ago

Chicago, Illinois, United States Bally's Corporation Full time
Job Title: Strategic Partnership Coordinator

Bally's Corporation is a leading entertainment company seeking a highly skilled Strategic Partnership Coordinator to join our team. As a key member of our organization, you will play a crucial role in driving client relationships and advancing opportunities.

Job Summary:

The Strategic Partnership Coordinator will be responsible for utilizing industry knowledge, client relationships, and project management skills to drive client offerings and advance opportunities. This role will work closely with our sales team and will be an integral part of the overall success of the team.

Key Responsibilities:
  • Plan, manage, and execute online marketing and media strategy to maximize client business/marketing objectives
  • Develop and maintain strong client relationships while executing upsell and cross-sell to organically grow the business
  • Accountable for each assigned marketing/media project and each phase of the online marketing/media process: strategy, planning/buying, trafficking, optimization, and measurement analysis and ROI
  • Responsible for relationship with third-party vendors, including keeping up to date on all offerings and facilitating meetings between the vendor, client, and team members
  • Develop sales strategies to be used in media kits for client presentations
  • Manage deadlines and workflow, including calendars, budgets, and meetings
  • Ensure all digital campaigns get live, including collection of assets and liaising with Ad Ops to ensure campaigns go live as expected
  • Lead the monitoring and reporting of campaign performance and proactively communicate any issues to internal team and client, when necessary
  • Manage all campaigns, including reporting, bid management, inventory forecasting, and analysis
  • Develop reporting schedules and campaign maintenance process for all advertisers
  • Communicate client-reporting requirements and provide full campaign accountability; generate and deliver client analytics
  • Serve as a point of contact for problem escalation; demonstrate exceptional client interaction skills
  • Deliver campaign recap to sales leads and/or clients summarizing performance
  • Coordinate with Sales Team on development of renewal strategies, including post-campaign research based on delivery insights
  • Serve as the primary contact for clients during active campaigns, demonstrating expertise in media & reporting, research, and legal aspects
  • Cultivate positive and professional client relationships through regular check-ins, prompt responses, and relationship-building efforts
  • Support sales efforts to upsell and renew business, participating in sales presentations and conference calls as required
  • Maintain a friendly and professional demeanor when communicating with both colleagues and external clients
  • Field ad hoc requests from clients as needed
  • Aid in managing CRM systems, prospecting tools, and reporting dashboards
  • Act as a primary lead for RFPs and proposals for all campaigns across Stadium + Bally Live, including linear, digital, mobile, social, and advanced advertising/programmatic
  • Create media plans that meet customer needs and maximize revenue for Stadium + Bally Live
  • Help tactically drive company-wide goals and improve operational sales process
  • Support in strategizing media solutions to best meet and exceed client goals and expectations
  • Support in developing media plans that effectively maximize client investment opportunities
  • Confirm media availability and make inventory reservations
  • Support in customized PowerPoint decks that outline the response to the business opportunity
  • Update CRM database throughout the process
  • Lead the implementation and tracking of media plans and provide valuations and assessments to gauge effectiveness
  • Actively track delivery of ad schedules and prepare all post-analysis and proof-of-performance and ensure correct billing
  • Manage billing associated with partner agreements and work with accounting for onboarding of new partners and collection
  • Take ownership of client inquiries related to campaign execution, developing final wrap reports, and sourcing pertinent information from various key partners
Qualifications:
  • Bachelor's degree in business, communications, digital media, advertising, marketing, or other business-related field
  • Strong, self-driving energy and upbeat, optimistic approach to the role
  • Strong desire to learn, improve, grow within role and overall company
  • Integrity, passion, resourcefulness, team mentality, and a roll-up-your-sleeves outlook
  • Excellent written and verbal communication skills
  • Extremely detail-oriented, and possess effective time management and multitasking skills
  • Ability to work in a fast-paced environment, manage multiple accounts, and meet deadlines
  • Strong attention to detail
  • Proficiency in Word, Excel (building media math formulas/proposals), and PowerPoint
  • Strong knowledge of media buying cycles, experience building media valuations across linear, digital, and social
  • Experience in a partner service structure, contributing to the development and management of media programs
  • Strong knowledge of media fundamentals and an understanding of key research sources
  • Comfort with data, analytics, and measurement and the ability to develop and articulate strategic insights
  • Flexibility to work both independently and collaboratively in an entrepreneurial environment
  • Ability to travel for business on trips typically lasting between two to five days
  • Four (4) to six (6) years' full-time experience in media planning and/or buying
What's in it for you:
  • Competitive Salary with annual performance reviews
  • Comprehensive health coverage plan that includes medical, dental, and vision
  • 401(K)/ Company Match
  • Employee Stock Purchase Plan
  • Access Perks and Childcare discounts

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