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Cross-Portfolio Marketing Strategist

1 month ago

Minneapolis, Minnesota, United States Anaplan Full time
About the Role

We are seeking a highly motivated and experienced Cross-Portfolio Marketing Manager to join our growing Industry, Solutions, and Product Marketing team at Anaplan.

As a key stakeholder, you will play a pivotal role in promoting our cutting-edge solutions and driving the creation, standardization, and communication of impactful content highlighting Anaplan's advantages across our portfolio of solutions in Finance, Supply Chain, Sales & Marketing, and HR & Workforce.

You will be responsible for driving the launches of new applications and products, as well as developing compelling field-facing content to drive our marketing and sales programs and interfacing with our GTM organization.

Your Impact
  • Strengthen our portfolio messaging and positioning, comprising our applications, platform, analytics, and intelligence capabilities, and communicate to the internal and external audiences including partners, analysts, and customers.
  • Partner with the Enablement team to ensure the Field is enabled appropriately to crisply communicate the value of Anaplan innovations to our customers.
  • Collaborate with the Product and Sales teams to develop win and adoption stories of our various innovations including our applications.
  • Support the broader team to evangelize our Connected Planning value proposition at conferences, tradeshows, to analysts, and customers and communicate how it helps drive decision excellence for our enterprise customers.
  • Research buyer personas and market trends, via both primary and secondary research to identify potential market opportunities and messages for Anaplan's broad offerings.
Your Qualifications
  • 5+ years related B2B product marketing or presales experience, ideally in one or more of the following areas: enterprise business applications, cloud platforms, analytics, planning technology, and AI/ML.
  • Content creation and strategic messaging skills, including a showcase of work delivered elsewhere.
  • Proven capability to influence senior executives and purchasing stakeholders with messaging and content.
  • Demonstrable GTM / launch experience.
  • High energy, creativity, and can-do attitude, agility, ability to collaborate across multiple teams with a strong bias-for-action and drive exemplary results.
  • Strong analysis and communication skills in writing and content development.