Director of Marketing and Business Development

1 month ago


Dallas, Texas, United States Connections Wellness Group Full time
Director of Marketing and Business Development

We are seeking a seasoned marketing and business development professional to lead our business growth initiatives. This role will oversee a team of business development professionals and be responsible for implementing strategic plans that enhance our market presence and drive revenue growth.

Key Responsibilities:
  • Team Leadership: Supervise and mentor a team of business development professionals, providing guidance, support, and performance management to ensure the achievement of departmental goals.
  • Strategic Planning: Develop and implement comprehensive business development strategies to expand our market reach and increase revenue across multiple locations.
  • Community Engagement: Lead the team to expand and continue cultivating and maintaining relationships with key community stakeholders, including local organizations, healthcare providers, and government agencies, to identify business leads and foster partnerships.
  • Event Coordination: Plan, organize, and oversee community events, health fairs, and outreach programs that promote our services and build brand awareness within the community.
  • Marketing Management: Lead and coordinate marketing efforts, including digital marketing campaigns, social media strategies, and traditional marketing initiatives, to drive brand recognition and patient engagement.
  • Data Analysis: Monitor and analyze internal new patient flow trends as well as external market insights to identify opportunities for growth and make data-driven decisions.
  • Collaboration: Work closely with clinical and operational teams to ensure alignment between business development efforts and the overall organizational strategy.
  • Budget Management: Oversee the business development and marketing budget, ensuring efficient allocation of resources to maximize return on investment.
Requirements:
  • Bachelor's degree in Business Administration, Marketing, Healthcare Administration, or a related field.
  • 7+ years of experience in business development, marketing, or sales within the healthcare industry, including focus on referral sources.
  • Proven experience in team leadership and project management.
  • Strong understanding of digital marketing strategies, including SEO, PPC, and social media marketing.
  • Exceptional communication, negotiation, and interpersonal skills.
  • Ability to work collaboratively with diverse teams and build strong relationships within the community.
  • Strong analytical skills and proficiency in data analysis and reporting tools.
  • Must reside within the DFW area and be open to traveling up to 80%.

This is a drug-free workplace. All candidates must be able to pass a pre-employment drug screen and be willing to submit to a national background check.

Disclaimer: Applicants who have been patients of any program or provider at the facility are eligible for employment under the conditions outlined below: For private practice therapy and medication management, the applicant must have discontinued and/or transferred their treatment to a provider or providers outside of the facility. For PHP/IOP services, the applicant must have been discharged from the program at least 2 years prior to applying for employment.



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