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Demand Generation Manager

2 months ago

Boston, Massachusetts, United States Houghton Mifflin Harcourt Full time
Job Title: Demand Generation Manager

Job Summary:

We are seeking a highly skilled Demand Generation Manager to join our team at Houghton Mifflin Harcourt. As a key member of our marketing team, you will be responsible for developing and executing integrated marketing campaigns to drive revenue growth and customer engagement.

Key Responsibilities:

  • Develop and execute demand generation strategies to increase market awareness, generate demand, and accelerate pipeline growth.
  • Collaborate with cross-functional teams to design, execute, and measure the effectiveness of marketing campaigns.
  • Utilize data and analytics to inform campaign decisions and optimize marketing programs for maximum ROI.
  • Develop and maintain relationships with key stakeholders, including sales, product marketing, and business development teams.
  • Stay up-to-date with industry trends and best practices in demand generation and marketing automation.

Requirements:

  • 5+ years of full-time marketing experience, with a focus on demand generation and integrated marketing campaigns.
  • 2+ years of experience in a leadership role, with a proven track record of driving revenue growth and customer engagement.
  • Excellent project management skills, with the ability to prioritize and manage multiple projects simultaneously.
  • Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
  • Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams.

What We Offer:

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a motivated and results-driven marketing professional looking to take your career to the next level, we encourage you to apply for this exciting opportunity.