Director of Global Demand Generation
3 weeks ago
We are seeking a highly experienced Director of Global Demand Generation to lead our global demand generation strategy and drive pipeline growth, customer acquisition, and revenue. The ideal candidate will have a proven track record of driving significant pipeline growth and revenue through multi-channel demand gen campaigns in a B2B environment.
Key Responsibilities:
• Develop and lead the global demand generation strategy to drive pipeline growth, customer acquisition, and revenue.
• Collaborate closely with regional marketing teams (EMEA, AMER, APAC) to ensure a scalable, cohesive, and data-driven approach to demand generation.
• Lead a centralized demand gen team, including global campaign managers and marketing operations specialists.
• Oversee the development and execution of integrated multi-channel campaigns, including email, web, paid media, webinars, ABM, events, and content syndication.
• Monitor campaign performance and optimize continuously for maximum ROI, utilizing marketing automation tools (e.g., Marketo, Salesforce) and data-driven insights.
Requirements:
• 10+ years of experience in demand generation or growth marketing, preferably in an enterprise software company; including at least 5 years in a senior leadership role.
• Proven track record of driving significant pipeline growth and revenue, through multi-channel demand gen campaigns in a B2B environment; Familiarity with account-based marketing (ABM) strategies.
• Experience working for a global company, with an understanding of regional marketing needs and cultural nuances (EMEA, AMER, APAC).
• Strong knowledge of marketing automation platforms (Marketo, Pardot, etc.), CRM systems (Salesforce), and analytics tools.
• Demonstrated experience in collaborating with sales teams and aligning marketing strategies with sales objectives.
• Excellent leadership and team management skills, with experience leading a globally distributed team.
• Analytical mindset with strong data-driven decision-making skills.
• Outstanding communication and interpersonal skills, with the ability to build strong relationships with cross-functional teams and senior leadership; experience marketing to technical and C-level audiences (CTO, CIO, CISO) is ideal.
What We Offer:
• Extensive paid time off programs (paid holidays, sick, and unlimited vacation time)
• Healthcare coverage options to fit you (and your family's) needs
• Retirement savings, with matching contributions by Rocket Software
• Life and disability coverage
• Leadership and skills training opportunities
• Two paid work days for off-site training
EOE M/F/Vet/Disability:
Rocket Software Inc. is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Rocket Software Inc. is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
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