Digital Marketing Strategist

16 hours ago

St Louis, Missouri, United States MarketPlace Innovations Full time
{"Job Title": "Digital Marketing Manager", "Job Description": "Job Overview

MarketPlace Innovations is seeking a highly skilled Digital Marketing Manager to join our team. As a key member of our Media Team, you will be responsible for executing, optimizing, and analyzing digital marketing strategies for our B2C clients in the human and pet nutrition and wellness spaces.

Key Responsibilities:

  • Campaign Management & Optimization
    • Implement digital marketing strategies across platforms such as Google Ads, social media, and programmatic channels, focusing on the full funnel
    • Execute the launch and management of digital campaigns, ensuring proper campaign setup (audience targeting, bidding strategies, and ad placements)
    • Continuously optimize campaigns based on performance data, adjusting targeting, creative, and bidding strategies to improve outcomes
    • Provide budgetary recommendations and manage ad spend across campaigns to meet client goals and maximize ROI
  • Performance Tracking & Reporting
    • Understand platform and category benchmarks in order to establish key performance indicators
    • Track, analyze, and report on digital marketing performance metrics, including click through rates, conversion rates, cost per acquisition, and return on ad spend
    • Leverage insights from analytics tools (Google Analytics, Semrush, etc.) to refine campaigns and identify growth opportunities
    • Draw insights from performance analysis and make recommendations for campaign adjustments
    • Present digital marketing performance reports to internal and client teams
  • Platform-Specific Knowledge
    • Maintain a deep understanding of the evolving digital landscape, ensuring campaigns leverage the latest features and best practices
    • Embrace and understand new campaign types and their uses in a funnel marketing strategy
    • Define creative asset needs (writing, video, design, etc.), requirements, and best practices, and communicate them to team members
  • Digital Strategy
    • Collaborate with brand strategists, creative directors, and other team members to develop digital marketing strategies that align with broader brand strategies and marketing objectives
    • Lead dialogue about digital marketing initiatives with the internal team and clients, pitch digital projects, and participate in new business calls
  • Digital Vendor Management
    • Establish and maintain relationships with external digital vendors, including freelance and contract resources

Requirements:

  • Three to five years of professional experience managing digital marketing campaigns at an advertising or media agency or similar working environment
  • Proven track record of managing and optimizing campaigns across Google Ads, social channels, and other major platforms
  • Strong analytical skills and experience with Google Analytics, Semrush, or similar tools to track performance and make data-driven decisions
  • A basic understanding of Google Tag Manager
  • Proactive approach to staying updated on emerging digital marketing trends and platforms
  • Experience with Amazon Ads, TikTok Ads, Shopify, or SEO a plus

About Us:

MarketPlace Innovations has been partnering with companies worldwide to use Strategy + Creative to energize food, beverage, supplement, and pet brands - and the ingredients that make them all. We are purposeful, empathetic, spirited, and impactful. We offer a hybrid work schedule, medical, dental, and life insurance benefits, 401(k) with matching, paid vacation and holidays, professional development opportunities, casual attire, regular business hours, and most dogs.

"}

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