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Chief Enrollment and Marketing Officer

2 months ago

Sioux City, Iowa, United States Xavier University School of Medicine Full time

Position Overview

The Director of Admissions and Marketing at Xavier University School of Medicine Aruba (XUSOM) plays a pivotal role in shaping the institution's outreach and recruitment strategies. As a distinguished Caribbean Medical School, XUSOM is recognized for its commitment to excellence in medical education.

Key Responsibilities

  • Lead and supervise the admissions team to enhance operational efficiency.
  • Establish and nurture partnerships with other educational institutions and programs.
  • Oversee the enrollment marketing strategy to support both on-campus and online academic offerings.
  • Design, develop, and execute comprehensive marketing strategies aligned with institutional goals and market trends.
  • Conduct thorough market research to inform recruitment strategies and objectives.
  • Create and implement cohesive branding and messaging across all marketing platforms, ensuring clarity and consistency.
  • Collaborate on innovative lead generation initiatives for academic programs.
  • Coordinate the design and production of marketing materials that support recruitment efforts.
  • Manage and evaluate all marketing initiatives in partnership with external agencies, focusing on return on investment.
  • Advise on the optimal marketing mix for campaigns, including promotion and public relations strategies.
  • Administer a marketing and operational budget, ensuring fiscal responsibility and efficiency.
  • Implement standardized branding and editorial guidelines across all media channels.
  • Oversee relationships with third-party vendors, including marketing agencies and freelance professionals.

Qualifications

  • Bachelor's degree required.
  • 4-6 years of experience in higher education recruitment and admissions.
  • Proven experience in both digital and traditional marketing, preferably within the higher education sector or an agency environment.
  • Strong analytical capabilities with a track record of developing and executing successful enrollment marketing strategies.
  • Exceptional communication and interpersonal skills, with experience collaborating across various departments.
  • In-depth knowledge of current trends and best practices in digital marketing.
  • Proficient in social media, pay-per-click advertising, and multimedia content creation.
  • Ability to analyze digital metrics to drive data-informed decisions and optimize marketing efforts.
  • A collaborative leader who promotes a positive and inclusive work culture.
  • Excellent organizational and time management skills, with the ability to manage multiple projects in a dynamic environment.
  • Demonstrated integrity, quality, and an entrepreneurial mindset.