Product Marketing Manager, AdMob and Sellside Publisher

2 weeks ago


Mountain View, California, United States Google Full time
About the Job

As a Product Marketing Manager at Google, you will play a key role in shaping the representation of our products and helping them grow a consumer base. You will work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering, and more to determine positioning, naming, competitive analysis, feature prioritization, and external communications.

Responsibilities
  • Own content strategy across channels and manage global localization efforts for marketing content such as case studies or website resources while triaging cross-functional localization requests.
  • Drive customer research to influence marketing initiatives and product direction, and develop positioning and narratives for product initiatives to support adoption and activation at tentpole moments.
  • Manage marketing programs that could include creative development, thought leadership, script writing, program management, and stakeholder alignment.
  • Act as point of contact for agency partners and multiple internal groups to enable global execution of AdMob brand guidelines, and partner with sales, regional marketing, and product management leads to develop goals/strategy for the Apps business.
  • Support development of detailed go-to-market strategies for rapidly changing product and team spread across offices around the globe.
Requirements
  • 5 years of experience in product marketing working in digital advertising and content business generation for app developers or web publishers.
  • Experience managing cross-functional or cross-team projects.
  • Experience developing and executing brand positioning strategies that differentiate products.
  • Preferred qualifications: Experience crafting persuasive messaging and value propositions, with experience in message testing to ensure audience resonance.


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