Marketing Director

19 hours ago

Savannah, Georgia, United States Coastal Heritage Society Full time

About the Role:

Coastal Heritage Society is seeking a skilled Marketing Manager to oversee the development and execution of comprehensive marketing strategies. The ideal candidate will have a strong understanding of traditional and emerging marketing channels, as well as experience managing social media platforms and executing paid advertising campaigns.

Responsibilities:

Marketing Strategies:

  • Develop and execute marketing strategies to increase brand awareness and drive revenue growth.
  • Oversee all marketing campaigns and brainstorm new initiatives to stay ahead of the competition.
  • Analyze marketing data to evaluate campaign success and propose new strategies to improve brand awareness.

Branding:

  • Establish Coastal Heritage Society as a premier educational and cultural institution.
  • Maintain consistency in brand tone and creative direction across all print and digital collateral.

Media Management:

  • Develop and maintain accurate organizational talking points and messaging.
  • Manage resources for interviews, photo shoots, and video production.
  • Build and maintain relationships with media, advertising contacts, and partners.

Social Media and Digital Content:

  • Oversee practices and standards for Coastal Heritage Society's social media channels.
  • Ensure website content is regularly updated and maintain a consistent branded web presence.

Requirements:

  • 5 years experience in marketing, communications, public relations or a related field.
  • Strong understanding of both traditional and emerging marketing channels.
  • Experience managing social media platforms and executing paid advertising campaigns.

Working Conditions:

  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

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