Marketing Director
2 weeks ago
About the Role:
Coastal Heritage Society is seeking a skilled Marketing Manager to oversee the development and execution of comprehensive marketing strategies. The ideal candidate will have a strong understanding of traditional and emerging marketing channels, as well as experience managing social media platforms and executing paid advertising campaigns.
Responsibilities:
Marketing Strategies:
- Develop and execute marketing strategies to increase brand awareness and drive revenue growth.
- Oversee all marketing campaigns and brainstorm new initiatives to stay ahead of the competition.
- Analyze marketing data to evaluate campaign success and propose new strategies to improve brand awareness.
Branding:
- Establish Coastal Heritage Society as a premier educational and cultural institution.
- Maintain consistency in brand tone and creative direction across all print and digital collateral.
Media Management:
- Develop and maintain accurate organizational talking points and messaging.
- Manage resources for interviews, photo shoots, and video production.
- Build and maintain relationships with media, advertising contacts, and partners.
Social Media and Digital Content:
- Oversee practices and standards for Coastal Heritage Society's social media channels.
- Ensure website content is regularly updated and maintain a consistent branded web presence.
Requirements:
- 5 years experience in marketing, communications, public relations or a related field.
- Strong understanding of both traditional and emerging marketing channels.
- Experience managing social media platforms and executing paid advertising campaigns.
Working Conditions:
- The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
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