Digital Director

1 week ago

New York, New York, United States KADA Inc Full time
About the Role

We are seeking a highly skilled and innovative Digital Director/AVP to join our dynamic team at KADA Inc. This is a key role within our Digital department, offering a chance to be at the forefront of cutting-edge client work across aesthetics, healthcare, beauty, and lifestyle sectors.

About the Company

KADA Inc is a leading public relations and digital marketing agency that boasts a talented team of experts, including Public Relations & Communications Specialists, Digital Visionaries, and Research and Analytics Enthusiasts. We are known for delivering integrated marketing campaigns that go beyond traditional PR, fostering a collaborative culture that embraces ideas from all marketing disciplines.

Key Responsibilities
  • Collaborate and oversee the workflow across team members, clients, vendors, and freelancers, reporting directly to the VP/SVP.
  • Develop client strategies and execute brand campaigns, focusing on consumer-first approaches and results-driven tactics, while maintaining the highest level of client service and adhering to timelines and budgets.
  • Ideate and execute a variety of digital campaigns, including both organic and paid social media campaigns, programmatic initiatives, and promotional efforts.
  • Analyze campaign metrics and use insights to optimize future efforts, ensuring alignment with overall strategies.
  • Assist in crafting new business proposals and budgets that reflect innovative and forward-thinking strategies to attract new clients.
Social Media, Digital, and Influencer Strategy
  • Contribute to the development and execution of social media campaigns, including both organic content and promotional initiatives, across various social platforms.
  • Collaborate on planning and executing influencer campaigns, involving various types of influencers to maximize campaign impact.
Measurement and Analytics
  • Educate internal teams and clients on performance metrics for social, display, and influencer initiatives.
  • Oversee social listening, monitoring, and reporting deliverables.
  • Stay abreast of digital trends and emerging opportunities in social media and influencer marketing.
Team Management & Development
  • Effectively communicate with senior staff and take ownership of issues and successes.
  • Work with the SVP to enhance team capabilities and identify tools to improve execution and deliverables.
  • Provide guidance and mentorship to junior team members to support their professional growth.
Requirements
  • A minimum of 7+ years of digital experience, with a strong emphasis on social media and digital strategy.
  • Prior agency experience is essential, including collaboration with PR counterparts at PR agencies or through agency partnerships.
  • At least 3 years of experience in management roles.
  • A Bachelor's degree in a related field.
  • Previous experience in beauty, healthcare, aesthetic, or consumer lifestyle industries is a plus.
  • Excellent written communication skills with keen attention to detail and grammar.
  • Advanced knowledge of various social media platforms and other digital channels.
  • Familiarity with social media management tools and other relevant software.
  • Problem-solving skills to streamline team workflow and provide constructive feedback for growth.
  • A strong commitment to prioritizing excellent client service in a digital and PR environment.
  • The ability to work effectively with individuals at all levels of the organization to drive success.
  • Proficiency in Microsoft Word, Excel, PowerPoint, and G Suite.
  • Basic knowledge of display/programmatic, mobile, video, e-newsletters, blogs, and websites.
  • Excellent time management skills to meet deadlines without compromising quality.
What We Offer

We offer a competitive salary range of $115k-$140k for a Director-level role and up to $175k for an experienced AVP. Additionally, we provide a comprehensive benefits package, including performance-based bonuses, healthcare, dental, and vision plans, 401K with company match, generous PTO, commuter benefits, and more.

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