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Senior Sales Executive

2 months ago


Richfield Wisconsin, United States Custom Equipment, Inc Full time
Job Overview

Primary Objective

Lead and synchronize the sales and marketing initiatives of Custom Equipment, Inc. Formulate and execute comprehensive sales and marketing strategies. Assess and interpret sales and marketing performance relative to established objectives.

Key Responsibilities

1. Oversee and manage the sales and marketing operations of the organization.

2. Design and implement effective sales processes and methodologies.

3. Direct and enhance the marketing department's efforts to discover and cultivate new clientele for products and services.

4. Investigate and formulate strategies that pinpoint marketing prospects, direct marketing, and new project initiatives.

5. Create and implement strategies for launching new products.

6. Evaluate and assess the efficiency of sales techniques, expenses, and outcomes.

7. Develop and oversee sales and marketing budgets, while managing internal departmental financial plans.

8. Organize and manage public relations and communication strategies, along with overseeing the management of various accounts.

9. Supervise the creation and development of marketing and communication materials for the company.

10. Represent Custom Equipment, Inc. at various industry events and meetings to enhance company visibility.

11. Oversee the preparation, distribution, and presentation of sales materials, exhibits, and promotional initiatives.

12. Foster positive relationships with suppliers and distributors.

13. Collaborate with department heads to devise long-term business strategies for the organization.

14. Establish and implement both short-term and long-term goals, objectives, policies, and operational procedures for the department.

15. Assemble, lead, and evaluate the performance of the sales and marketing teams.

16. Manage and support remote team members to ensure they have the necessary resources and assistance to thrive.

May undertake additional responsibilities as assigned.