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Chief Brand Officer
2 months ago
The Chief Brand Officer is a senior executive responsible for defining, elevating, and expanding the American Automobile Association's (AAA) brand presence and influence. This role requires a strategic leader who can collaborate across departments and clubs to develop effective brand communication, ensure brand alignment and evolution, and preserve the AAA brand's history and purpose.
Key Responsibilities- Brand Strategy Development: Develop and implement a comprehensive brand strategy that aligns with the AAA's business objectives and market trends.
- Brand Enhancement and Protection: Oversee the enhancement and protection of the AAA brand, including brand identity, reputation management, and experience optimization.
- Partnership Development: Develop and maintain strategic partnerships with regional clubs, business leaders, and other stakeholders to enhance existing partnerships and create new ones.
- Brand Analytics and Performance: Lead a team to build and accelerate analytics to monitor and assess the performance of business marketing sales plans and initiatives.
- Team Leadership: Supervise a team of professionals and provide feedback, coaching, and mentorship to promote growth and development.
- Education: Bachelor's or Master's degree in business management, marketing, communications, or a related field.
- Experience: Ten or more years of related experience in strategic brand management, growth, and evolution, with seven or more years of experience in Executive or C-level roles leading organizations through brand growth and transformation.
- Skills: Proven ability to develop marketing strategies based on market demands and technology trends, highly analytical and data-driven, with a knack for research and understanding consumer behavior.