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Senior Vice President and Chief Marketing Officer

2 months ago

Nashville, Tennessee, United States Ryman Hospitality Properties Full time
Position Overview

The Senior Vice President and Chief Marketing Officer will lead the formulation and implementation of the organization's marketing and promotional strategies. Reporting directly to the Chief Executive Officer, the CMO's main objective is to enhance revenue growth, customer engagement, and conversion rates through ticket sales via impactful marketing initiatives aimed at connecting with audiences who appreciate live entertainment, music, and attractions. This position demands a strategic visionary with a commitment to innovation, outstanding leadership capabilities, and a profound grasp of customer-focused marketing.

Key Responsibilities
  • Develop and implement long-term, comprehensive marketing strategies that bolster the company's competitive edge and drive revenue through increased traffic and ticket sales.
  • Generate traffic and conversions through effective marketing campaigns for live events, including promotions, advertising, and strategic partnerships.
  • Create and execute a robust Customer Relationship Management (CRM) strategy to engage fans across various assets and improve overall customer satisfaction, loyalty, and lifetime value.
  • Design and oversee loyalty initiatives that attract, retain, and engage customers.
  • Lead the refinement and management of brand standards.
  • Deliver effective user interface and user experience (UI/UX) designs, use cases, and customer journeys for all branded websites and ticketing platforms.
  • Collaborate with executive leadership to ensure marketing strategies align with organizational goals and operations.
  • Work alongside senior management to maintain consistent brand messaging across all channels and digital platforms.
  • Partner with leadership on marketing strategies for significant events (e.g., brand launches, grand openings, broadcast specials) to boost fan awareness and engagement.
  • Guide the department in developing strategies to promote ticketed offerings (e.g., shows, concerts, tours, private events) at venues, utilizing data and analytics to enhance conversions.
  • Plan and implement marketing initiatives, including promotions, advertising, and partnerships.
  • Oversee digital marketing strategies, including search engine optimization (SEO), search engine marketing (SEM), social media, email marketing, and online advertising.
  • Leverage CRM data and analytics to craft personalized engagement strategies and targeted marketing campaigns while assessing marketing effectiveness.
  • Manage the marketing budget, ensuring optimal resource allocation to maximize return on investment and achieve strategic objectives.
  • Support programming initiatives across various business units, collaborating closely with internal and external teams.
  • Enhance the creative process, delivering innovative marketing materials to support brand positioning for each business.
  • Oversee the management of websites, focusing on UI/UX and customer experiences related to brands and ticketing platforms.
  • Implement customer feedback systems to enhance services and products.
  • Conduct market analysis to maintain a strong understanding of customer preferences, market trends, and competitive dynamics.
  • Provide strategic insights on pricing models by brand or concept.
  • Travel to various venue locations to gain insights into unique marketing requirements for each market.
  • Lead and mentor a high-performing marketing team, fostering a collaborative and results-oriented culture.
  • Perform additional duties as assigned.
Qualifications

Education
  • Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree or MBA is preferred.
Experience
  • Over 10 years of marketing experience with a demonstrated history of success in a senior leadership capacity.
Knowledge, Skills, and Abilities
  • Deeply passionate about the industry, adaptable to evolving trends, and customer-focused with an emphasis on enhancing customer relationships and delivering exceptional experiences.
  • Ability to anticipate industry trends and adjust strategies to meet changing market demands.
  • Strong problem-solving abilities to navigate challenges and adapt strategies as necessary.
  • Proven leadership skills and a commitment to fostering a culture of accountability; approachable and engaging.
  • Ability to collaborate across departments, stakeholders, and external partners.
  • Exemplary values and personal integrity.