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Media Strategist, Audience Development

2 months ago

Chicago, Illinois, United States Publicis Groupe Full time
Job Description

The Strategy Supervisor is a key member of our team, responsible for overseeing cross-channel media strategy and planning among targeted audiences for our clients. This role requires a thoughtful decision maker and team player who loves data and has the proven ability to lead strategic planning initiatives.

Key Responsibilities:

  • Strategize with internal directors and clients to develop innovative, well-targeted marketing solutions
  • Interface with clients and partner agencies to build strategic communication plans for target audiences
  • Review client deliverables for quality, ensuring that recommendations and work product are sound and viable
  • Own the development of strategic proposals and client-facing POVs, coordinating with necessary teams to account for all relevant inputs
  • Assume accountability and ownership of campaign planning for assigned client accounts
  • Embrace and encourage a culture based on teamwork, collaboration, and support
  • Assist in the development and documentation of best practices for improving communication and collaboration within the team and the group
  • Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
  • Collaborate and foster relationships with key partners, including clients, internal teams, and leadership
  • Lead strategic planning initiatives, including deck writing, budget and channel allocation, and audience development
  • Support the development of strategic approach and experience design by delivering channel ideas and providing the link to reality of historical performance and in-market opportunities
  • Responsible for management and development of Associates and Senior Associates

Qualifications:

  • Bachelor's degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
  • 3+ years of experience in media strategy/planning experience across media channels
  • Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
  • Strong organizational, communication, and time-management skills
  • Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment
  • Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint
  • Experience working within media systems/platforms (Kantar, MOAT, Prisma, ComScore, etc.)